Member Participant
Main Contact:
Website:
Mission Statement:
The Africa Channel is a Black-Owned, Black-Targeted, and mission-driven media company that has been serving the Black Community for over 19 years. Our mission is to both entertain and educate American audiences about contemporary Africa, its people, and their important role in shaping Black communities worldwide.
Unique Point of Difference:
The Africa Channel sets itself apart as the premier U.S.-based media company dedicated to showcasing the vibrancy and diversity of contemporary Africa and its global Diaspora. Through a rich tapestry of premium original productions, feature films, documentaries, television series, and cultural programs, we offer American audiences an unparalleled, authentic view into the global Black experience—one that shatters stereotypes and transcends conventional narratives. Our curated content serves as a cultural bridge, fostering deeper connections to Africa while amplifying underrepresented voices and stories. By enriching the American media landscape with fresh, compelling and holistic perspectives, The Africa Channel redefines how audiences experience Africa and its profound influence on Black identity worldwide.
Type of media company:
Digital, Video, Cable TV, Linear TV, Content Integration
Our programmatic advertising strategy is a audience and video-centric, multi-platform approach leveraging CTV/OTT, Online Video, and FAST. We utilize first-party data, Sabio’s advanced targeting capabilities, and Publica's robust platform for campaign management and optimization. To further enhance performance and reach, we collaborate with multiple partners like Magnite, Innovid, Pinnacle DV, Xumo and Multimerica. We're actively exploring additional platforms like Direct TV, Charter to optimize future campaigns and expand our audience reach.
We are accepting programmatically delivered advertising on Demand Africa OTT, and Fast Channels available via Amazon Fire TV, Roku, Roku Channels, Xumo, Amazon Channels, iOS, Samsung, Android and others. Additionally, we have access to 900+ premium channels, 12 billion+ monthly impressions, and advanced audience targeting through our Pulse360 Network.
Focused segment:
Black
Ownership:
Black
Certifications:
Media Kit (download):
Scale/Reach:
LINEAR CABLE - Our flagship linear cable network broadcasts premium lifestyle and entertainment programming and is available in the top 50 US DMAs to over 16.5M households on Comcast, Cox and Charter. CTV - 800+ Premium Channels, 12B+ Monthly Ad Impressions, 95% US CTV HH
Sizzle Reel:
Case Studies (download):
Measurement:
Most recently we successfully partnered with a leading Pharma Brand and Nielsen on a culturally authentic branded campaign to raise awareness around a key health issue having a disproportionate impact on our communities. The campaign resulted in a 73% lift in awareness, a 12pt lift in positive brand sentiment and averaged 78% positive sentiment in content impact metrics.
Partnership and Sponsorship Opportunities Available:
On-Air we have several evergreen and quarterly partner opportunities designed to amplify key holidays and cultural moments and help brands create deeper relationships with our audiences. A few of these opportunities have been outlined in the 23-24 planning deck.