Member Participant

The Orchard

Main Contact:

Margery Murillo Garcia

6464628184

Additional Websites:

Mission Statement:

We are Creator First
We Fuel Excellence
We Elevate Each Other
We Imagine More
We Act Responsibly

Unique Point of Difference:

The Orchard represents a premium music video library that includes 300,000 global artists and over 5,000 channels. Our roster of artists reaches 142 million monthly uniques, earning us the #3 spot among all music partners!

Media: The Orchard runs cross device pre/post-roll ads on artists' official YouTube channels, reaching 142 million monthly uniques. We manage over 5,000 premium channels with no user-generated content.

Brand Partnerships: We align brands with artists to create unique, original content across social media, branded content, live performances, and music video integrations.

Sync Licensing: We license tracks for use in commercials, movies, video games, and more.

Type of media company:

Digital, Video, Content Integration, Other_type_media_cia

Platforms currently used to enable programmatic advertising:
PG via DV360

Digital ad inventory where programmatically delivered advertisements are accepted:
N/A

Focused segment:

Hispanic

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

NA

Percentage of audience that identifies as LGBTQ+:

0%

Percentage of audience that identifies as Veterans:

0%

Primary Gender Audience:

Female: 40%
Male: 60%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 24%
29-44 (Millennials): 35%
45-60 (Gen X): 20%
61+ (Boomers): 0%

Markets Where Media is Distributed:

National

Ownership:

Certifications:

Scale/Reach:

119M US montly uniques

Case Studies (download):

Testimonials:

Measurement:

No

Comscore

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Travel & Experiences, Creativity & Expression (Art, Fashion, Photography), Gaming, Cultural Heritage & Identity, Social Impact & Community

Relevant advertising categories:

Automotive, Alcohol, CPG, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality

Partnerships with other media / publishers: