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Website:
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Mission Statement:
Plural is a data-intelligence platform built to fuel business transformation—helping companies anticipate and adapt to shifts in demographics, culture, and commerce.
Our methodology is rooted in Data, Culture, and Community, powering culturally relevant, people-based intelligence to inform growth insights and activation across channels.
Unique Point of Difference:
Unique Point of Differentiation
Plural delivers culture-first, people-based data that goes beyond signals to reflect how real communities live, shop, and engage online and offline. Our ID graph is grounded in cultural behavior and commerce, enabling brands, agencies, and media owners to plan, activate, and measure growth audiences with greater accuracy and relevance.
What Makes Plural Unique
Culture & Context First
Data and sourcing rooted in human behavior, geography, and cultural context—designed to inform actionable insights, not just targeting.
Customized Research & Audience Design
Ability to understand, filter, and build custom audience groups aligned to specific growth objectives, categories, and cultural nuances.
Commerce & Retail Media Enablement
Plural supports retail and commerce-informed audience development, including SKU-level purchase behavior across big-box retailers, independent grocers, and culturally relevant retail environments enabling RMN and commerce-driven activation.
Omnichannel Activation
Cookie-free audience segments available across digital, CTV, audio, social, OOH, and programmatic environments.
Plural maintains curation seats and supply-side integrations with leading platforms including Microsoft Curate, Magnite, Index Exchange, OpenX, and Nexxen enabling scalable, flexible activation at competitive CPMs.
Insights, Optimization & Modeling
Advanced optimization and AI-driven modeling that connects online and offline behaviors, commerce activity, and cultural signals to improve performance over time.
Identify & Build Growth Audiences
Access audiences that are often underrepresented or poorly defined in traditional data sets—enabling more inclusive, relevant, and effective marketing and outreach.
Platform Availability & Integrations
Plural audiences are available via LiveRamp and can be activated directly across major DSPs and platforms, including: The Trade Desk, DV360, StackAdapt, Yahoo DSP, Nexxen, Facebook / Meta
Type of media company:
Digital, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs, Other_type_media_cia
SSP Curation Seats with Magnite, OpenX, Nexxen, Index Exchange, and Microsoft Curate. Data integrations with The Trade Desk, Google, StackAdapt, Yahoo DSP, Nexxen, and Facebook/Meta
Digital ad inventory where programmatically delivered advertisements are accepted:
N/A
Focused segment:
Gen Pop
Percentage of Audience Reach by Segment:
Asian: 72%
Black: 100%
Hispanic: 96%
Mixed Race: 80%
Native-Indigenous: 50%
White Non-Hispanic: 100%
Other: 75%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Internal Audits, LiveRamp, TruthSet
Percentage of audience that identifies as LGBTQ+:
3%
Percentage of audience that identifies as Veterans:
8%
Primary Gender Audience:
Female: 48%
Male: 52%
Transgender: 1%
Non-Binary: 4%
Audience Reach by Age:
18-28 (Gen Z): 14%
29-44 (Millennials): 32%
45-60 (Gen X): 27%
61+ (Boomers): 27%
Markets Where Media is Distributed:
National
Ownership:
Asian, Black
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
We currently partner with other publishers that are in the AIMM media marketplace as well.
Scale/Reach:
For our core products we have the following monthly avails: - Segment based inventory - 4B impressions - MokaMoto O&O matched inventory - 1B impressions Reach: US population of 240M HH's Sources: Custom compiled, Select platform partners, Survey panels, and MokaMoto O&O inventory
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Tier 1 Diverse Supplier - Managed Service is offered via Mokamoto Worldwide brands. Data enhancement and activation of and brand personas and publisher segments Co-creation of custom segments with publishers and platforms
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, CPG, Financial, Government/Public Sector/Political, Insurance, Restaurant, Retail, Telecom, Travel/Hospitality, Other
Partnerships with other media / publishers:
Multimerica, Evidnt, Magnite, Index Exchange, Microsoft for Commerce, Nexxen, Consumable, StreamGuys