Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Urban Edge Network (UEN) exists to elevate historically underrepresented voices and communities through innovative digital media and streaming experiences. We connect fans, alumni, athletes, and brands with culturally relevant sports and entertainment content — especially from Historically Black Colleges and Universities (HBCUs), NAIA institutions, NBA G-League and emerging leagues — expanding access, amplifying stories, and building authentic engagement across diverse and multicultural audiences. By democratizing visibility and delivering high-quality, on-demand content anytime, anywhere, we empower communities, celebrate excellence, and forge lasting cultural and economic impact.
Unique Point of Difference:
Urban Edge Network differentiates itself by owning and amplifying underrepresented sports and cultural narratives through a free, always-on streaming ecosystem that delivers authentic community engagement, scalable visibility, and meaningful value for audiences, institutions, and brands.
Type of media company:
Digital, Video, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
Pubmatic, Xander, TTD, Index Exchange, Open X, Equativ, DV360,
Digital ad inventory where programmatically delivered advertisements are accepted:
we have over 200 Athletic Web Sites Urban Edge Network accepts programmatically delivered advertisements across its owned and operated digital properties, including websites, mobile web, and app environments, as well as through partner distribution on Display, Online Video, CTV/OTT, Native, and FAST channel inventory. Inventory is made available via approved supply-side platforms and marketplaces (e.g., Xandr, PubMatic, Index Exchange, OpenX, Equativ) and may include open exchange, private marketplace (PMP), and programmatic guaranteed placements. A current list of specific domains, apps, and FAST channels can be provided upon request or via authorized SSP deal IDs and ads.txt/app-ads.txt listings.
Focused segment:
Black, White Non-Hispanic, Multicultural, Customizable, Gen Pop
Percentage of Audience Reach by Segment:
Asian: 3%
Black: 30%
Hispanic: 12%
Mixed Race: 8%
Native-Indigenous: 1%
White Non-Hispanic: 45%
Other: 1%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Sports audience demographics based on Edison Research's Sports Audio Report and Nielsen U.S. Sports Fan Insights data
Percentage of audience that identifies as LGBTQ+:
2%
Percentage of audience that identifies as Veterans:
35%
Primary Gender Audience:
Female: 46%
Male: 52%
Transgender: 1%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 35%
29-44 (Millennials): 25%
45-60 (Gen X): 22%
61+ (Boomers): 15%
Markets Where Media is Distributed:
National
Ownership:
Black
Certifications:
Other
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
LIVE THERE The campaign aimed to differentiate Airbnb from traditional accommodation options like hotels by emphasizing the unique and authentic experiences that travelers can have by staying in local homes. Introduction : This detailed brand lift study analyzes the impact of Airbnb's "Live There" campaign, which aimed to differentiate the brand by emphasizing unique and authentic travel experiences. The study assessed the effectiveness of the campaign in driving brand lift and key brand metrics. Study Design: The study employed a pre- and post-campaign survey methodology to measure the brand lift generated by the "Live There" campaign. Participants: A sample of participants was recruited, consisting of individuals who were exposed to the campaign and a control group that did not see the campaign. Both groups were demographically representative of Airbnb's target audience. Survey Instrument: A structured survey was developed to collect data on brand awareness, ad recall, message association, brand perception, and purchase intent. The survey was administered to participants before and after the campaign. Data Collection: Participants completed the pre-campaign survey to establish baseline metrics. Following the campaign, participants from both groups completed the post-campaign survey to measure the campaign's impact on brand lift. Ad Recall: Participants exposed to the campaign demonstrated higher ad recall compared to the control group. 67% of participants correctly recalled elements of the campaign, indicating strong campaign memorability. Brand Awareness: The campaign led to a significant increase in brand awareness among participants. Post-campaign, 64% of participants showed greater familiarity with Airbnb compared to the control group. Message Association: The "Live There" campaign effectively conveyed Airbnb's message of unique and authentic travel experiences. Participants associated Airbnb with concepts such as "local experiences," "authenticity," and "connecting with the community." Brand Perception: The campaign positively influenced brand perception among participants. Participants perceived Airbnb as a trusted and innovative platform for travel accommodations. Airbnb's brand attributes related to "trustworthiness," "innovation," and "personalized experiences" received higher ratings post-campaign. Purchase Intent: The campaign generated a positive impact on purchase intent among participants
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Financial, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers:
NBA.TV