Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Maximize the promotional and commercial value of music videos
Unique Point of Difference:
Artists and music videos have long been an underutilized media strategy to reach passionate consumers. Vevo offers brands the opportunity to deliver their messaging through culturally aligned video content. Through Vevo, brands can tap into a highly engaged, hard-to-reach, digitally savvy viewer, with favorable ad loads that are sure to make the brand stand out.
Type of media company:
Video
Focused segment:
Percentage of Audience Reach by Segment:
Asian: 5%
Black: 15%
Hispanic: 20%
Mixed Race: 40%
Native-Indigenous: 1%
White Non-Hispanic: 60%
Other: 5%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Vevo's audience measurement relies on 4 data sources: TVision, Comscore, Vevo Internal Analytics, and 1st party data through our Audience Intelligence tool. In addition, we isolate our in-language content, which represents 85% of our total Latin music videos. We can determine the scale of Vevo's monthly reach against this audience through these various methods and inputs. Furthermore, utilizing our 1st party data and internal analytics tools, we identify which artists over-index with Hispanic viewers nationally or locally by age composition.
Percentage of audience that identifies as LGBTQ+:
5%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 51%
Male: 49%
Transgender: 1%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 65%
29-44 (Millennials): 30%
45-60 (Gen X): 4%
61+ (Boomers): 1%
Markets Where Media is Distributed:
National
Ownership:
Certifications:
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: