Member Participant
Main Contact:
Website:
Mission Statement:
At Will Packer Media, we are committed to creating culture-shifting content that entertains, inspires, and sparks meaningful conversation. As a powerhouse production and branded content company, we bring compelling stories to life across scripted and unscripted television, digital platforms, and brand collaborations. Guided by the visionary leadership of acclaimed Hollywood producer Will Packer, and in partnership with Discovery Communications and Universal Pictures, we strive to amplify diverse voices, challenge narratives, and deliver impactful entertainment that resonates with audiences worldwide.
Unique Point of Difference:
Will Packer Media's Unique Point of Difference lies in our ability to create culture-shifting, conversation-driving content that seamlessly blends entertainment, inspiration, and commercial appeal across multiple platforms.
Type of media company:
Digital, Video, Audio, Podcast, Content Integration
Programmatically we can run display, video and native formats via deals sent to any of your buyer seats across all DSP(s) you work with. We can layer onto the deal on our side, viewability, completion rate, brand safety, anti-fraud targeting and any additional targeting your team is looking for (ie 1P contextual, 1P audience/demo, 3P audience/demo).
N/A
Focused segment:
Black
Ownership:
Black, Women
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Scale/Reach:
27MM. Google Analytics; Meta; X; TikTok; Peacock; OWN
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
For Q1-Q2 we have the 3 below programs (in addition to our 2025 slate of YouTube, Editorial, Podcast & Television programming). 1. It Girl (Spring & Summer Digital; Fall IRL experiential festival): Our second annual multi-channel program celebrating 100 Gen Z and millennial women of color, moving culture and shaking up industries...city by city. In 2024, we garnered 40MM organic Instagram impressions in less than 24 hours. 2. Pregnant Pause (April for Black Maternal Health Week): A podcast and content hub exploring the intersection of ambition and motherhood, featuring meaningful stories and conversations with celebrity and influential mothers, hosted by renowned journalist Danielle Cadet. 3. ATL (June for Black Music Month) Our limited series video podcast produced by Will Packer Media with iHeart. The story of how Atlanta came to be the entertainment mecca of the world with incredible interviews and untold stories from the most notable Atlanta figures and celebs