Thank you to our speakers, hosts, sponsors, and everyone who attended the 2023 AIMM GrowthFronts Event

Event Recap

The goal of the Growthfronts was to increase investment into diverse owned and targeted media to a minimum of 4.6% by 2025, as current investment levels are only at 1.2%.  The event, which included one-on-one meetings, networking sessions, and panel discussions featuring CMOs and industry leaders, and performances by drag artists was made possible by sponsors and AIMM members including P&G, Publicis, Target, Verizon, DotDash Meredith, Anheuser-Busch, Omnicom, AARP, and Nielsen. 
 
According to the 40 diverse media entities represented, the Growthfronts “provided unprecedented access to high level client and agency meetings that would have taken months to organize on our own, if at all”(FUSE MEDIA)…” The Growthfronts created a momentous opportunity for diverse owned media companies to be seen and heard”(LATV)… “The 1-1 meetings were leagues more efficient all-around than spending resources on cold outreach that ultimately end up clogging inboxes and wasting more time. And, everyone seemed enthusiastic and open-minded towards what was being shared.​” (Asian Media Group)… “The Growthfronts bring the value of diverse-owned media to the forefront of conversation and provide meaningful connections to brands and advertisers that are committed to improve the way marketing dollars are spent. The level of participation from major brands is a testament to the desire to advance change in our industry and to move from pledges to action.” (REVOLT)
 
Eighty-one percent of respondents said that the Growthfronts exceeded or met most of their expectations.  On average, each media entity completed 8 meetings that day (and up to 15 meetings for some entities) and 70% of those meetings have proceeded to further dialogue with media companies and/or marketers.  Even though the Newfronts and Upfronts have not taken place yet, 14% of the connections have moved to negotiation stages.  Finally, 77% of respondents stated that the programming agenda exceeded all or met most of their expectations.
 
AIMM is planning virtual networking encore sessions with diverse targeted entities to continue the momentum and allow additional entities to connect with interested parties. 

The second AIMM Diverse Targeted Growthfronts will take place in the Spring of 2024.

Videos and Presentations – March 1, 2023