Distribution for the company’s ad-supported streaming channels grew 55% in 2022
Fuse Media is bringing DEI to the forefront of its upfront strategy.
Today, the Latino-owned entertainment company announced its 2023-24 upfront plans at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) Diverse Owned and Targeted Media GrowthFronts.
In addition to kicking off its upfront season, the company plans to have in-person and virtual meetings with clients to showcase how its expanded roster of DEI-focused channels and programming allows advertisers to connect with young, multicultural consumers, a population that’s exploding in the U.S.
Miguel Roggero, chairman and CEO of Fuse Media, told Adweek that one in two new Americans is Latino or multicultural, and half the population under 50 is part of the audience.
Read more: Adweek