AIMM Commitment

Increase visibility and access to invest in and develop diverse-owned and targeted media in order to better understand this universe and achieve equity in the marketplace​

Impact in Action: 2022-2023 GrowthFronts Success Metrics

The investment in diverse-owned media in the industry increased 9% from 2022 to 2023—equal to $160MM in 1 year.

The diverse publishers that participated in the 2023 GrowthFronts increased by four times as much—equal to 34% in one year, a collective incremental revenue of $449 million for the 40 entities alone.

72% of the industry AdSpend realized from 2022–2023 was generated from diverse media that participated in the AIMM GrowthFronts.

Asian-owned media showed the largest YOY AdSpend increase of $87 million or 25% growth; this was followed by an increase in Black media with $55 million incremental dollars allocated to this segment. Hispanic-owned media lagged significantly behind with $8 million or +4% increase; LGBTQ witnessed a $3 million increase for their segment or 11% growth.

  • Asian-Owned Media: +$87MM (+25%)
  • Black-Owned Media: +$55MM
  • Hispanic-Owned Media: +$8MM (+4%)
  • LGBTQ Media: +$3MM (+11%)

AIMM increased the number of buyers from 2023 to 2024 by 2.2x and the number of buying groupings by 2.7%. Our expectation is that these increases will undoubtedly lead to a greater increase in investment.