News
New Horowitz Study Underscores the Market for Original Asian-Themed Content to Serve a Diverse Audience
Six in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally, and 2 in 3 (65%) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the new FOCUS Asian Volume 1: Subscriptions report by Horowitz Research.
Fuse Media Brings FAST Growing Portfolio of DEI-Focused Programming to Upfront
Distribution for the company's ad-supported streaming channels grew 55% in 2022 Fuse Media is bringing DEI to the forefront of its upfront strategy. Today, the Latino-owned entertainment company announced its 2023-24 upfront plans at The Alliance for Inclusive and...
Revry Partcipates In The First-Ever Diverse Owned And Targeted GrowthFronts
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM),is hosting its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event at DotDash Meredith headquarters in New York City on March 1st. The landmark industry event...
AIMM hosts first-ever diverse owned and targeted media Growthfronts to increase visibility, access and equity
Landmark industry event convenes top national brands, media companies, buyers and the advertising industry to celebrate, highlight, engage and transact with historically underrepresented media entities. LOS ANGELES, March 1, 2023 /PRNewswire/ -- The ANA's Alliance for...
AIMM host Diverse Owned & targeted Media GROWTHFRONTS
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), announces its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City. The event brings together diverse...
GrowthFronts 2023’s Mandate: Spend Mucho Mas on Independent TV for Underrepresented Communities
A turn of the Upfront/NewFront screw unfolded March 1 at the first-ever GrowthFronts, organized by the Alliance For Inclusive and Multicultural Marketing (AIMM). Instead of TV services making the case for more advertising dollars in advance for the content they'll...