To be a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity for all.
1. Increase Spend in Multicultural Marketing
2. Achieve an Equitable Supply Chain
3. Increase Talent Representation
4. Engagement with Diverse Communities
5. Data Accuracy
We will demand the accuracy of multicultural and inclusive data from measurement service providers so that marketers can connect with key diverse audiences and attribute growth to the right people and segments.