AdSpend

Goal

AIMM is committed to increasing visibility and access to invest in and develop Diverse Owned AND Targeted Media in order to better understand this universe and achieve equity in the marketplace.
Increase MC&I investment of under-communicated segments by 2025:

  • Targeted Media (Endemic + Non-Endemic) from 17% to 21% of TV+Radio

  • Diverse-Owned Media from 1.9% to 6.5% of all AdSpend

  • Diverse-Owned AND Diverse Targeted from 1.2% to 4.6% of all AdSpend¬†

AIMM 2023 Multicultural and Inclusive AdSpend REPORT