Member Participant
Main Contact:
Mission Statement:
In the Service of the Filipino Worldwide
Unique Point of Difference:
- ABS-CBN/TFC is the biggest creator and distributor of Filipino content globally
- TFC is the most-watched multi-cultural network on US TV, per ComScore
Type of media company:
Digital, Video, Cable TV, Linear TV, Content Integration
DV 360
https://www.abs-cbn.com/entertainment
https://www.abs-cbn.com/news
https://www.iwanttfc.com/
https://www.youtube.com/@abscbnentertainment
Focused segment:
Asian
Ownership:
Asian
Certifications:
Media Kit (download):
Scale/Reach:
North America Reach: Linear: 887K OTT: 797K YouTube: 902K Sources: Comscore, Amplitude, YT Analytics
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Brand did a campaign throughout one of our shows (He's into Her Season 2) and through this, they were able to execute several branded efforts in and out of the show throughout the campaign run - from creative buys in the episodes, long and short form branded content, ads from the brand featuring the lead stars, to various branded promo materials posted on ABS-CBN social media accounts. Here are the results of the brand lift studies: Awareness: 29.1% Awareness uplift vs. control group 71.8% uplift on users who saw the ads between 11-15x compared to other ad exposure frequencies 53.9% uplift on users who saw the brand's 2 ads and He's into Her Season 2 episodes compared to those who just saw them separately or just the ads/VOD Consideration: 22.4% Consideration uplift vs. control group 712% uptick in switching from non-brand to brand's product after ads and show exposure 46.3% uplift on users who who saw the brand's 2 ads and He's into Her Season 2 episodes compared to those who just saw them separately or just the ads/VOD
Partnership and Sponsorship Opportunities Available:
See Media Kit