Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
AMG is the longest-standing trusted media partner in the niche today, with 36 years of expertise under our belt, and 20 years of digital expertise. Our mission is to help businesses recognize, realize, and incorporate the strong potential of reaching Asian American audiences with targeted advertising, via scalable, high performing solutions.
Unique Point of Difference:
AMG is trusted across all of the top 5 ad agency holding companies, with a strong track record for scale, reach, and performance. We integrate seamlessly into traditional media plans, providing incremental reach into a largely untapped segment.
AMG is a digital-first, performance-led, Asian endemic media vendor providing unparalleled incremental reach and measurable performance in media.
Type of media company:
Digital, Video, Audio, Radio, Print, Podcast, Content Integration
Focused segment:
Asian
Percentage of Audience Reach by Segment:
Asian: 90%
Black: 0%
Hispanic: 4%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 6%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Comscore, Nielsen, Publisher level data
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 48%
Male: 52%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 28%
29-44 (Millennials): 38%
45-60 (Gen X): 26%
61+ (Boomers): 8%
Markets Where Media is Distributed:
National
Ownership:
Asian, Women
Certifications:
NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise, MWBE: Minority/Women-owned Business Enterprises, NVBDC: National Veteran Business Development Council
Media Kit (download):
Media Kit gets personalized treatment for each and every intro meeting, to match brand or agency needs
Scale/Reach:
2.1b digital impressions monthly on premium, Asian endemic media
Sizzle Reel:
Case Studies (download):
Measurement:
Circana/IRI (Sales Lift) 2023 - 11x national ROAS, display and OLV Kantar (Brand Lift) 2024 - Above average or Excellent on all intent metric categories
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: