Member Participant
Main Contact:
Website:
Mission Statement:
BIG3 is more than just a professional 3-on-3 basketball league – sitting at the intersection of sports, music, culture, and social change, it’s a stage to celebrate Hip-Hop heritage, an amplifier for live entertainment, a shared experience for families, a proving ground for elite athletes and coaches, and most importantly, a platform designed to bring real impact to underserved and diverse communities across the country.
Unique Point of Difference:
Owned by Ice Cube, a legendary figure in the world of music, entertainment, and sports, BIG3 is a premier professional 3-on-3 basketball league on CBS Broadcast, built around culture and social change, featuring some of the world's most iconic players and coaches.
As the ONLY Professional Sports League to be certified as a Black-owned business by the US Black Chamber of Commerce, the ONLY league with a Black Owner and Black Commissioner, Clyde Drexler, and the ONLY league with Women coaching men (and winning championships), the BIG3 is built upon diversity, equality, and empowerment.
Type of media company:
Video, Linear TV, Digital
Programatic Ready:
Focused segment:
Black
Ownership:
Black
Certifications:
Media Kit (download):
Link to Media Kit: https://thebig3-my.sharepoint.com/:b:/g/personal/casey_big3_com/EfKKuRcDjs5EjqhekqbizlYBEuizOe-x6ZVIjQTjcEm5tw?e=rfNEpY
Also attached our ByBlack business certification from the U.S. Black Chamber of Commerce, which wasn't listed as an option in the prior question.
Scale/Reach:
In 2023, the BIG3’s sixth season averaged 515,000 total viewers on CBS each week, more than most summer sports during its window of mid-June to mid-August, including WNBA, NHL, NBA Summer League, MLS, and more. See below demographic profile of CBS viewership: - Non-White – 50.5% - Male – 55.5% - Female – 44.5% - P18-34 – 7.6% - P18-49 – 26.0% - P25-54 – 34.8% In 2023, the BIG3 averaged over 10,000 fans each week across the country, its largest attendance after returning to its model of touring NBA arenas. Over 90% of attendees at BIG3 games are non-white, with most attendees being urban, inner-city families. On social media, BIG3 has 1.6M followers, while its owner Ice Cube has 58M followers across his platforms, which he uses constantly to promote BIG3 Basketball. BIG3 players and coaches also have a combined 19M social followers, bringing BIG3’s total base of social followers to well over 73M.
Testimonials:
Measurement:
N/A
Partnership and Sponsorship Opportunities Available:
Presentation Deck for Potential Buyers: https://thebig3-my.sharepoint.com/:b:/g/personal/casey_big3_com/EWIMMP-z1cdGpBITAAoiXlUBlP-ZlbtOSx5csi1-nIh8qw?e=vuveUl Opportunities include: - In-Arena Signage and On-Site Activations - Broadcast Integrations on CBS (Commercials, Billboards, Features, etc.) - Digital & Social Extensions - Community Impact Initiatives - Custom Content & Product Integration Opportunities - BIG3 Street Tour (NEW initiative in 2024 that brings BIG3 Basketball to street ball courts and unique venues across the country)