Member Participant

Black Health Matters

Main Contact:

Anne OBrien

7326723973

Additional Websites:

Mission Statement:

To inspire meaningful change through purpose-driven health initiatives for Black Americans by bridging the gap for health equity in our community with evidence-based disease management and wellness resources.

Unique Point of Difference:

We exist to radically redefine health and wellness for Black Americans by empowering them to demand the best in healthcare utilizing our multi-platform approach. We have a 13 year history of building trust and engagement via the website BlackHealthMatters.com, through in-person events and social media outreach #BlackHealthMatters. There real world connections to people and organizations in the Black Community have built trust and engagement with our media platform. We offer health and wellness content sponsorship, as well as condition specific content for sponsorship.

Type of media company:

Digital, Content Integration

Focused segment:

Black

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 80%
Hispanic: 5%
Mixed Race: 15%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Observational data and social media profiles

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 80%
Male: 20%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 5%
29-44 (Millennials): 25%
45-60 (Gen X): 50%
61+ (Boomers): 20%

Markets Where Media is Distributed:

National

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council

Media Kit (download):

All media and engagement activities are customized. Please reach out for more information.

Scale/Reach:

Varies by month and by wellness/health topic.

Case Studies (download):

Testimonials:

Measurement:

Client measurement tags accepted
Monthly unique visitor guarantees provided Time spent and CTR metrics provided

N/A

Partnership and Sponsorship Opportunities Available:

"Speak Up" Content Hubs available for sponsorship by topic or health condition Decision Decoder - available for sponsorship for appropriate topics as approved by BHM editorial Awareness month sponsorships Black History Month Sponsorship Events (in-person and webinar) single or multi-topic

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Health, Self-Care, Wellness & Fitness

Relevant advertising categories:

Pharmaceutical

Partnerships with other media / publishers:

N/A