Member Participant
Main Contact:
Website:
Mission Statement:
We uplift high-growth and culturally engaged audiences by seamlessly integrating them with our owned content platforms and top-tier talent. MECENAS is a certified minority-owned media and publishing powerhouse that engages diverse audiences by building authentic connections across culture and passion points
Unique Point of Difference:
The sum of the parts is what makes us unique: MECENAS-COCINA has an amazing array of business units and products (Content creation expertise, Owned studios able to create both short form and long form content, access to talent and media distribution) plus Multicultural-centric brands like COCINA (gold standard for LAtin food and Lifestyle) and Starpicks (your hero’s personal video playlist) powered by advertising and innovative content.
While many companies focus on Hispanics, not all of them are minority-owned or digital first. Content focus and expertise also varies across all competitors as well as owning and controlling a Direct-to-consumer brand.
Type of media company:
Digital, Video, Audio, Podcast, Content Integration
Pubmatic, Equativ, Google, TTD
We work with hundreds of owned brands, publishers, apps and games. A list is available upon request.
Focused segment:
Hispanic
Ownership:
Hispanic, Women
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
MECENAS is a minority-owned publishing and media powerhouse, connecting brands with America's vibrant multicultural communities. Our portfolio includes COCINA, the gold standard for Latin Food co-founded by Aarón Sánchez, STARPICKS, a personalized free content streaming platform, and a suite of publishing units that cater to diverse audiences spanning gaming, esports, and on-demand audio. With exclusive partnerships with some of the nation's premier content distribution platforms and a robust owned and operated audience platform reaching over 25 Hispanics monthly, MECENAS stands as one of the largest independent media companies in the multicultural landscape.
Scale/Reach:
- 20M+ uniques monthly through our O&O brand and our publisher partnerships, focusing on Hispanics (Comscore + IG + FB + YT) - Comscore Entity: MECENAS (7M Hispanics) - Mobile / Web formats + CTV - Custom formats and sponsorships
Case Studies (download):
Testimonials:
Measurement:
CPG (Snack brand) Results: We ran two Brand Lift Studies for a leading Snack Brand (same campaign), one in the first quarter of the campaign and another in the second quarter. The results clearly indicate an improvement in performance, highlighting that the campaign was a great success • Q1: o +26% in Brand Awareness o +7% in Brand Favorability o +8% in Recommendation o +11% in Purchase Intent • Q2: o +31% in Brand Awareness o +28% in Brand Favorability o +31% in Recommendation o +30% in Purchase Intent • Among those who recall seeing digital ads, 82% reported a better perception of the brand. Long form Series - Soda brand: • 65% Ad Recall: A high level of ad recall among those aware of the show. • A significant portion of the show's awareness can be attributed to the ads, as viewers who knew about the show recalled seeing its advertising across websites and apps. We also saw significant lifts in KPIs, indicating increased engagement with the show: • +27% in Appeal Ratings • +8% in Likelihood to Recommend • +5% in Intent to Watch Also, the brand was the leading brand recalled by viewers among a set of brands included in the survey.
Partnership and Sponsorship Opportunities Available:
- Brand integration. Access to top Hispanic talent and celebrities (including our co-founder Aarón Sánchez) - Short form branded content production. Creative idea, pre and post production, including brand integration - Long form content production and distribution in major streamers in the US - Custom digital formats : sponsorships and channel takeover (on our O&O and Streaming platform)