Member Participant

Digo

Main Contact:

Nikarin Vidal

9083246315

Additional Websites:

Mission Statement:

We aim to forge meaningful connections between brands and the US Hispanic audience, cultivating a culturally relevant and brand-safe environment. Concurrently, we aim to empower Spanish-language publishers within the vast potential of the US market.

Unique Point of Difference:

What distinguishes Digo is that we are a Hispanic audience content provider comprising Owned & Operated, exclusive, and affiliate publisher's sites. In fact, 67% of our inventory is available only through us, translating into a potential delivery of up to 1.5B monthly impressions with unique audiences. Additionally, a stringent premium-only policy ensures our network consists solely of publishers capable of providing a brand-safe environment and trustworthy content to brands. Every publisher upholds this principle within our ecosystem.

Furthermore, our strength lies in collecting first-party data from the interactions of 30 million users within our U.S. ecosystem. This, coupled with our ability to execute campaigns targeting Hispanics on culturally relevant, transparent, and highly trusted sites, amplifies the visibility and contributes to the enhancement of brands' reputations and leadership.

Type of media company:

Digital, Video, Audio, Podcast, Content Integration

Platforms currently used to enable programmatic advertising:
Google Ad Manager, Amazon SSP

Digital ad inventory where programmatically delivered advertisements are accepted:
https://docs.google.com/spreadsheets/d/1mrXT8CsexJMdMVuqREurhX2ILN81E3VZbW9gjqN3qMQ/edit?usp=sharing

Focused segment:

Hispanic

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

0

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 0%
Male: 0%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 0%
29-44 (Millennials): 0%
45-60 (Gen X): 0%
61+ (Boomers): 0%

Markets Where Media is Distributed:

Ownership:

Hispanic

Certifications:

MBE: Minority Business Enterprise

Scale/Reach:

30 Million US Hispanics through our O&O, exclusive, and affiliate Spanish-speaking publisher's sites.

Testimonials:

Measurement:

Not Currently, but we can integrate directly with the main ad verification companies.
Viewability, Non-Human Traffic, Invalid Traffic

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Relevant advertising categories:

Partnerships with other media / publishers: