Member Participant

Entravision

Main Contact:

Karina Cerda

7142764958

Additional Websites:

Mission Statement:

To ignite results for our partners with impactful solutions and emerging technologies; while building a great place to work and influencing positive social impact.

Unique Point of Difference:

Entravision brings all the pieces together to make your campaigns a masterpiece.

Type of media company:

Digital, Video, Audio, Radio, Linear TV, Terrestrial Audio, Podcast, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs

Platforms currently used to enable programmatic advertising:
Platforms for programmatic inventory: AdsWizz and Triton

Digital ad inventory where programmatically delivered advertisements are accepted:
https://docs.google.com/spreadsheets/d/1woNe7-SpU39L6JE6Ldu7nMwtm17Hy4ct/edit?usp=sharing&ouid=110720096078922146468&rtpof=true&sd=true

Focused segment:

Hispanic, Multicultural, Customizable

Percentage of Audience Reach by Segment:

Asian: 1%
Black: 1%
Hispanic: 90%
Mixed Race: 2%
Native-Indigenous: 1%
White Non-Hispanic: 5%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Internal tracking and communication

Percentage of audience that identifies as LGBTQ+:

0%

Percentage of audience that identifies as Veterans:

0%

Primary Gender Audience:

Female: 45%
Male: 55%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 5%
29-44 (Millennials): 15%
45-60 (Gen X): 70%
61+ (Boomers): 10%

Markets Where Media is Distributed:

Multiple/Regional Markets

Ownership:

Hispanic

Certifications:

Scale/Reach:

Scale and reach: Total Media: 40M+ (Including Social media) Local TV - 3.9M average weekly viewers on EVC O&O stations Source: Nielsen, NLTV Reach and Frequency report. November 2023 ViP, average week reach, sweep week, 75% unification, M-Sun 3a-3a, P2+. Includes English and Spanish properties. Terrestrial Audio Network: 18M monthly AM/FM Audience AudioEngagege: Streaming Audio 36 O&O stations + Network access for a US Total Reach of 45.5M - US Hispanic unique users 18+ Avg Hispanic Monthly Reach: 45 MM Avg General Market Monthly Reach: 70 MM Source: Internal forecasting through AdsWizz connected audio streaming and podcasting inventory. Source: Nielsen Audio Nationwide Spring 2023, P18+ M-Sun 12a-12mid 4-Wk Reach (EVCNETWORK), unduplicated audience. Social Media: 18M+ Reach* (Facebook, IG, X, YouTube) *Includes talent and O&O numbers

Sizzle Reel:

Case Studies (download):

Testimonials:

Measurement:

3rd party measurement providers: o Niesen Local TV Ratings (all markets except Colorado Sprigns and Springfield) o Comsocre TV Ratings - Palm Sprngs and San Diego Only. o Nielsen Local Radio Ratings (all markets except Lubbock and Yuma-El Centro). o Nielsen Audio Nationwide - for Network Radio

Partnership and Sponsorship Opportunities Available:

Case Studies : AARP https://drive.google.com/file/d/1GRrDgmq0zTaFuRYOdOLNR9trfx1Fgdv8/view?ts=65b82167 SUPERIOR GROCER https://drive.google.com/file/d/1Q6e4cHxkR1cn1nnE4gCgtCyJBTv_YQjr/view

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Creativity & Expression (Art, Fashion, Photography), Cultural Heritage & Identity, Family & Relationships, Social Impact & Community

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other

Partnerships with other media / publishers:

Futbol De Primera, National Football League, MLS, LatiNation