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Mission Statement:
GumGum's mission is to shape meaningful connections in the digital world for everyone, everywhere. We're empowering advertisers to capture their audience's attention without personal data across current and future emerging digital environments at scale.
Unique Point of Difference:
GumGum is committed to best-in-class advertising technology that is data privacy compliant and transparent.
The GumGum Platform™ has achieved System and Organization Controls Two (SOC2) compliance certification, a significant achievement that reinforces GumGum’s commitment to data safety and integrity. GumGum went through a rigorous audit process with EY to achieve its SOC2 compliance status and will continue to go through the certification process every year. We've achieved SOC 2 compliance for our core business lines: GumGum Contextual, GumGum Attention, and GumGum Creative.
GumGum Contextual is our advanced contextual intelligence platform. It leverages Computer Vision and Natural Language Processing to understand the entirety of a digital environment with a human-like sentient, including text, image, audio, and video (on a second-by-second basis). GumGum is the first independent ad tech platform to achieve content-level accreditation for contextual analysis, brand safety, and suitability for CTV, desktop, and mobile web by the Media Rating Council.
GumGum Attention offers unmatched attention measurement capabilities, linking advertising to tangible brand outcomes. By leveraging this data, it optimizes ads in real-time, ensuring they are more relevant, interesting, and less likely to be ignored. This approach enhances the user experience and delivers better results for advertisers, creating a win-win scenario in the digital landscape.
GumGum Creative is a comprehensive suite of high impact creative solutions that capture attention across various formats. This product line includes display ads, video ads, and CTV ads, all tailored to deliver visually compelling content that resonates with audiences. GumGum’s creatives run across 40,000 publisher partners and reach almost 1 billion unique individuals per month.
GumGum's Mindset Graph™ combines GumGum’s three data assets: contextual, attention, and creative. The output of this is a data engine driven by advanced AI, which helps our customers find audiences in the right mindset for their creative. It gives a real-time pulse check on the open web, consumption habits from audiences, and where certain ads are resonating. Ultimately, the Graph powers advanced planning, activation, optimization, and reporting.
Type of media company:
Digital, Video
The Trade Desk, Google DV360, Amazon, Xandr, Yahoo, Beeswax, Adobe, Nexxen (Amobee), Viant, Adform, OneView, PulsePoint, DeepIntent, Blis, StackAdapt, & Hawk
We have a list of over 40,000 domains. I can provide a spreadsheet of that list!
Focused segment:
Multicultural, Customizable
Ownership:
Certifications:
Media Kit (download):
Scale/Reach:
19+ markets worldwide; more than 1 billion uniques reached per month; 7000+ nonmajority-owned & operated publishers; 40,000+ publisher partners
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
https://gumgum.com/case-study/trevor-project
Partnership and Sponsorship Opportunities Available:
Please reach out to [email protected] to learn more.