Member Participant

Her Agenda

Main Contact:

Rhonesha B

2124348699

Mission Statement:

Her Agenda is an award-winning digital media platform bridging the gap between ambition and achievement for millennial women. Her Agenda provides access to content and community giving millennial women the information and inspiration they need to help them to get started or move to the next level of their life/career. The company is one of the first digital journalism brands focused on powerful career-driven women who lead. This Black woman-owned publication is led by a team of 5 and a contributor network of 50+ incredible, diverse women writers. The motto of the site is No one Ever Slows Her Agenda.

Unique Point of Difference:

Her Agenda is a top destination for ambitious goal-oriented millennial women. We shine when it comes to authentically combining storytelling that centers a brand message while resonating with our audience, and combining with add-ons/extensions across social media or within a ROS media buy through a section takeover. We are a Black woman-owned publication focused on ambitious millennial women. Our audience resonates with us on a deep level as they have witnessed our launch, growth, and evolution over our 16 years of running.

Type of media company:

Digital

Platforms currently used to enable programmatic advertising:

Yes, private auction, preferred deal, or programmatic guarantee.

Our SSP: GAM, Pubmatic, Index Exchange, OpenX

Partners:
Kargo
Magnite
TripleLift
Xandr
MediaGrid
Pubmatic
Google Ad Exchange

Digital ad inventory where programmatically delivered advertisements are accepted:

https://heragenda.com/

Focused segment:

Customizable

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise, MWBE: Minority/Women-owned Business Enterprises

Media Kit (download):

Link to kit: https://docsend.com/view/f7nn3pxe3ij4mptq

Scale/Reach:

*detailed in media kit*

Case Studies (download):

Measurement:

Standard reporting, impressions, brand safety guardrails, viewability metrics, also Innovid certified.
n/a

Included in media kit above + linking here: https://docsend.com/view/f7nn3pxe3ij4mptq

Partnership and Sponsorship Opportunities Available:

2025 Opportunities: https://docsend.com/view/v2xt6rmsjzq4rjck