Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Her Agenda is an award-winning digital media platform bridging the gap between ambition and achievement for millennial women. Her Agenda provides access to content and community giving millennial women the information and inspiration they need to help them to get started or move to the next level of their life/career. The company is one of the first digital journalism brands focused on powerful career-driven women who lead. This Black woman-owned publication is led by a team of 5 and a contributor network of 50+ incredible, diverse women writers. The motto of the site is No one Ever Slows Her Agenda.
Unique Point of Difference:
Her Agenda is a top destination for ambitious goal-oriented millennial women. We shine when it comes to authentically combining storytelling that centers a brand message while resonating with our audience, and combining with add-ons/extensions across social media or within a ROS media buy through a section takeover. We are a Black woman-owned publication focused on ambitious millennial women. Our audience resonates with us on a deep level as they have witnessed our launch, growth, and evolution over our 16 years of running.
Type of media company:
Digital, Video, Podcast, Content Integration
Yes, private auction, preferred deal, or programmatic guarantee. Our SSP: GAM, Pubmatic, Index Exchange, OpenX Partners: Kargo Magnite TripleLift Xandr MediaGrid Pubmatic Google Ad Exchange
Digital ad inventory where programmatically delivered advertisements are accepted:
https://heragenda.com/
Focused segment:
Multicultural, Customizable, Gen Pop
Percentage of Audience Reach by Segment:
Asian: 5%
Black: 40%
Hispanic: 30%
Mixed Race: 3%
Native-Indigenous: 1%
White Non-Hispanic: 20%
Other: 1%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Quantcast
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 90%
Male: 10%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 29%
29-44 (Millennials): 40%
45-60 (Gen X): 19%
61+ (Boomers): 12%
Markets Where Media is Distributed:
National
Ownership:
Black
Certifications:
NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise, MWBE: Minority/Women-owned Business Enterprises
Media Kit (download):
Link to kit: https://docsend.com/view/f7nn3pxe3ij4mptq
Scale/Reach:
*detailed in media kit*
Case Studies (download):
Testimonials:
Measurement:
Included in media kit above + linking here: https://docsend.com/view/f7nn3pxe3ij4mptq
Partnership and Sponsorship Opportunities Available:
2025 Opportunities: https://docsend.com/view/v2xt6rmsjzq4rjck
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Healthcare, Insurance, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: