Member Participant

iTalkBB Media Inc.

Main Contact:

Weiqi Huang

[email protected]

9179693885

Website:

https://advertising.italkbbtv.com/

Additional Websites:

https://advertising.italkbbtv.com/

Mission Statement:

To connect brands with Chinese consumers in North America by leveraging the in-language entertainment and livestream on iTalk TV platforms.

Unique Point of Difference:

iTalkBB Media is an award-winning marketing firm that connects brands with the leading providers of Chinese In-language entertainment in North American

Type of media company:

Digital, Video, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs

Platforms currently used to enable programmatic advertising:
Google Ad Manager

Digital ad inventory where programmatically delivered advertisements are accepted:
Main Domain: https://italkbbtv.com/ Available on CTV/ Mobile Apps (Android/iOS) / Web

Focused segment:

Asian

Percentage of Audience Reach by Segment:

Asian: 100%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Based on Google Ad Manager reporting, combined with our platform’s first-party data.

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 55%
Male: 43%
Transgender: 0%
Non-Binary: 2%

Audience Reach by Age:

18-28 (Gen Z): 21%
29-44 (Millennials): 21%
45-60 (Gen X): 33%
61+ (Boomers): 28%

Markets Where Media is Distributed:

National

Ownership:

Asian

Certifications:

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2024/12/2025-iTalkBB-Media-_Media-Kit-compressed.pdf

- Ad type: Direct buy and Programmatic Ad
- Ad format: Non-skippable video ad, Display ad
- Platforms: CTV, Digital
- Premium: Title sponsorship, In-content virtual product placement, Brabded channel

Scale/Reach:

2.6M (in US/ Canada)

Sizzle Reel:

https://youtu.be/JI41wItejck?si=WJDQFqzE8Jo6E2fB

Case Studies (download):

Testimonials:

Measurement:

- iTalkBB Google Ad Manager accepts the most Google compatible 3rd party tags for impressions and clicks. - Viewability: 98% - Completion rate: 92%
Impression

We work with Dynata for customized brand lift studies.

Partnership and Sponsorship Opportunities Available:

See details in the media kit, or check our Blog and Case studyhttps://ad-blog.italkbbtv.com/casestudy

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Cultural Heritage & Identity, Family & Relationships, Social Impact & Community, Innovation & Technology

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality

Partnerships with other media / publishers: