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Mission Statement:
Mirriad redefines brand engagement with AI-powered virtual product placement (VPP), unlocking new opportunities in premium video advertising. VPP seamlessly integrates ads into content viewers love, creating organic, engaging, and highly effective experiences.
By enhancing video strategies, VPP drives:
• Increased reach to ad-averse audiences
• Higher attention as ads blend into the story
• Measurable ROI, especially alongside traditional media
Our scalable, multi-patented technology transforms advertising across Television, SVOD/AVOD, Music, and Influencer content, unlocking new real estate for brands. Mirriad empowers advertisers and content creators to enrich entertainment while achieving exceptional results.
Unique Point of Difference:
What sets Mirriad apart is our ability to unlock new real estate within premium video, placing brands directly into content rather than competing within cluttered ad breaks. Our groundbreaking programmatic VPP is on the horizon and will leverage dynamic ad delivery, addressable targeting, and real-time reporting. Mirriad delivers tailored, high-performing campaigns that drive measurable results, including up to a 35% increase in actual purchase (Kantar).
Mirriad’s first of its kind Diverse Supplier VPP Marketplace, aggregates 40+ minority-owned or targeted diverse suppliers, enabling brands to scale multicultural campaigns with ease and transparency while driving incremental revenue to diverse creators.
First deployed in feature films, our Academy Award-winning technology is the industry’s only scalable VPP solution, live in 11+ countries with 100+ global brands and 60+ premium content partners. Supported by leading research, Mirriad consistently delivers exceptional ROI, higher attention rates, and transformative brand integration, solidifying our position as the pioneer of in-content advertising.
Type of media company:
Content Integration
Focused segment:
Multicultural
Ownership:
Certifications:
Media Kit (download):
https://www.mirriad.com/sizzle
Scale/Reach:
Mirriad’s VPP marketplace offers 100+ content partners, 4,000+ hours of content, and 15,000+ ad opportunities. Mirriad has built the first-ever Multicultural In-Content Marketplace, an aggregate of 40+ minority-owned or targeted diverse suppliers that enables brands to scale their multicultural VPP campaigns and media investments with ease and transparency, while driving incremental revenue direct to diverse suppliers. Mirriad’s one-stop solution allows brands to streamline and scale media investments across the VPP marketplace.
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
VPP drives full-funnel lifts for brand partners. On average across 40+ studies, Mirriad’s solution resulted in a +12 ppt increase in Unaided Awareness, a +26 ppt increase in Ad Awareness, a + 14 increase in TOM Awareness, a +9 ppt increase in Message Association, a +8 ppt increase in Affinity, and a +10 ppt increase in Consideration.
Partnership and Sponsorship Opportunities Available:
Mirriad’s VPP Marketplace is a mix of always-on content such as TV, Streaming, VOD and digital suppliers, to exclusive opportunities such as music videos or influencer content. Mirriad partners can develop custom packages anchored around virtual integrations, such as re-releasing or re-packaging content inclusive of VPP. Additionally, Mirriad content partners can leverage VPP to enhance existing sponsorship packages. For example, a linear partner (ie: Univision, The CW, Hallmark, etc) may add VPP to a new series sponsorship package to amplify additional elements such as adjacencies, lower thirds, interactive or shoppable ads, etc.