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Mission Statement:
NON-SKIPPABLE. VIEWER-PREFERRED. PROVEN RESULTS.
Mirriad solves today’s biggest media challenges by virtually placing brands into content the world watches every day, delighting viewers and enabling advertisers to scale highly effective VPP campaigns with ease.
Mirriad is the world’s leading AI-powered virtual product placement platform with the largest VPP Marketplace driving high performance for brands and creating new revenue for content suppliers across all video platforms and formats including Television, SVOD/AVOD, Music, and Influencer.
Our variety of creative formats includes products, screens, billboards, signage, posters, print, and custom ad formats virtually placed in contextually relevant moments.
Unique Point of Difference:
The undisputed leader of virtual product placement, Mirriad offers the largest VPP marketplace available spanning all video formats and platforms including AVOD/SVOD, streaming, digital, music, and influencer content. Preferred 7x over traditional ad formats, virtual product placement is liked by 85% of viewers and drives up to a 35% increase in Actual Purchase (Kantar).
Mirriad also has built the first-ever Multicultural In-Content Marketplace, an aggregate of 40+ minority-owned or targeted diverse suppliers that enables brands to scale their multicultural VPP campaigns and media investments with ease and transparency, while driving incremental revenue direct to diverse suppliers. Mirriad’s one-stop solution allows brands to streamline and scale media investments across the VPP marketplace.
With AI-powered analysis, content is segmented by context and locale, and creative formats are highlighted as in-scene inventory. The platform provides easy scene selection allowing brands to review scenes for context, placement and positioning, full scene with dialogue playout, and length on-screen, etc. Transparent approvals are seamless with full access to review and approve the brand-integrated video for total alignment prior to distribution.
With Mirriad, brands have the power to be embedded into the viewer experience instead of competing within a cluttered ad break. The solution is high-performing for brands with proven lifts in sales actions and rapidly scalable like never before.
Mirriad is also automating in-content advertising by leveraging programmatic industry standards such as dynamic ad delivery, addressable targeting, and real-time reporting.
Mirriad will insert branded content segments directly into CTV, VOD, and FAST channel programming. This allows brands to serve multiple ad creatives at once to different audience sets based on demographics and location.
Mirriad's Academy Award-winning solution was first deployed in feature films. After being perfected for advertising, the technology is the industry’s only scalable solution now live in over 11 counties, with more than 100 global brands and 60+ premium content partners. The AI-powered platform has earned numerous industry awards and is supported by dozens of brand effectiveness studies conducted by Kantar, Nielsen, and other leading research firms.
Type of media company:
Content Integration
Programatic Ready:
Focused segment:
Multicultural
Ownership:
Certifications:
Media Kit (download):
https://mirriad.box.com/s/6uypry78czckwkyox44bvhlio23avgu3
Scale/Reach:
Mirriad’s VPP marketplace offers 100+ content partners, 4,000+ hours of content, and 15,000+ ad opportunities. Mirriad has built the first-ever Multicultural In-Content Marketplace, an aggregate of 40+ minority-owned or targeted diverse suppliers that enables brands to scale their multicultural VPP campaigns and media investments with ease and transparency, while driving incremental revenue direct to diverse suppliers. Mirriad’s one-stop solution allows brands to streamline and scale media investments across the VPP marketplace.
Sizzle Reel:
Measurement:
VPP drives full-funnel lifts for brand partners. On average across 40+ studies, Mirriad’s solution resulted in a +12 ppt increase in Unaided Awareness, a +26 ppt increase in Ad Awareness, a + 14 increase in TOM Awareness, a +9 ppt increase in Message Association, a +8 ppt increase in Affinity, and a +10 ppt increase in Consideration.
Partnership and Sponsorship Opportunities Available:
Mirriad’s VPP Marketplace is a mix of always-on content such as TV, Streaming, VOD and digital suppliers, to exclusive opportunities such as music videos or influencer content. Mirriad partners can develop custom packages anchored around virtual integrations, such as re-releasing or re-packaging content inclusive of VPP. Additionally, Mirriad content partners can leverage VPP to enhance existing sponsorship packages. For example, a linear partner (ie: Univision, The CW, Hallmark, etc) may add VPP to a new series sponsorship package to amplify additional elements such as adjacencies, lower thirds, interactive or shoppable ads, etc.