Member Participant

Multimerica Media

Main Contact:

Rodney Northern

(512) 994-7862

Mission Statement:

To build a more inclusive and better performing media business landscape that will include more people who have traditionally been excluded and overlooked into the business of media. Thereby providing access to creators of color to better control the imagery and narratives while also providing a means for community resource circulation.

We provide an easy, efficient and effective media marketplace experiences for our agency/brand customers at reaching their target audiences “where they’re at” to assist them in achieving their marketing/business objectives through national scale and billions of premium ad inventory per month.

We strive to help up and coming Black, Brown & Overlooked owned media and experiential properties scale. While also training and developing the next group of Black and Brown media professionals.

Unique Point of Difference:

Our AdEX is focused on CTV/OTT and covers 95%+ of all US CTV HH in America. This, coupled with over 12 Billion+ premium ad impressions per month means that whomever your target consumer is we can put your messaging in front of them at a competitive rate. Helping you achieve your business growth objectives as well as keeping your community pledge commitments.

Type of media company:

Video, Digital

Programatic Ready: DSP, SSP, Other

Focused segment:

Asian, Black, Hispanic, LGBTQ, Native/Indigenous, People with Disabilities, Multicultural, Customizable

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise, DBE: Disadvantaged Business Enterprise, SBE: Small Business Enterprise

Media Kit (download):

The Multimerica AdEX is CTV/OTT focused with direct network and provider relationships. As a certified Black owned media company, we provide national distribution scale with 95%+ of all US CTV HH. This coupled with 12 billion+ premium ad impressions per month across Entertainment, Lifestyle, Sports, News and Multicultural networks, we provide our customers with connecting with the consumer targets that matter most to accomplish their business KPI's. Through Multimerica our customers are also able to achieve their supplier diversity and community pledge goals while also collecting Teir 1 and Teir 2 media credits.

Scale/Reach:

Our scale is 12 Billion+ premium CTV/OTT ad impressions across Lifestyle, Entertainment, Sports, News and Multicultural networks. We reach over 95% of all CTV HH in the US.

Sizzle Reel:

Measurement:

We use partners like Cint and Data Plus Math. If an advertiser has other preferred methods or providers, we have a flexible model and can easily integrate with their approach.
We curate network inventory to be brand safe and at the highest standard of quality. We use DoubleVerify and MOAT for anti-fraud and to detect fraudulent of invalid traffic. For Brand Safety, we use either Integral Ad Science (IAS) or Peer39. If an advertiser has other preferred methods or providers, we have a flexible model and can easily integrate with their approach.

To date we have not had the opportunity to execute a lift study with a partner but we're open.

Partnership and Sponsorship Opportunities Available:

We have access to SmartFrame technology thereby inserting a call to action via a QR code or text into your ad for hot deals or regional/local pricing opportunities. For volume partners we can help build community pods that match "brought to you by" content with brand advertising. Lastly, we are open to volume pricing discussions.