Member Participant

Nativo

Main Contact:

Vanessa Confessore

[email protected]

5163180613

Website:

https://www.nativo.com/

Additional Websites:

Mission Statement:

Nativo’s mission is to solve the mid-funnel and drive consideration by making content as easy to execute, scale, and measure as advertising.

Unique Point of Difference:

We help brands connect their content to outcomes. Your audiences engage with content, not ads. Nativo makes it easy to use content—stories, videos, articles & more—at scale

Type of media company:

Digital

Platforms currently used to enable programmatic advertising:
TTD, DV360, Xandr, Yahoo, Nexxen, Viant, Quantcast, Deepintent, Pulsepoint, and Basis

Digital ad inventory where programmatically delivered advertisements are accepted:
https://docs.google.com/spreadsheets/d/1rzvBMIrPJzrjEN5qPGx6ueKxXFL6KQ_P/edit?usp=sharing&ouid=101779032478594347655&rtpof=true&sd=true

Focused segment:

Multicultural

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

0

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 0%
Male: 0%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 0%
29-44 (Millennials): 0%
45-60 (Gen X): 0%
61+ (Boomers): 0%

Markets Where Media is Distributed:

Ownership:

Asian

Certifications:

NMSDC: National Minority Supplier Development Council

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2024/12/Nativo-Media-Kit-2024.pdf

Scale/Reach:

Nativo has access to more than 7,000 minority sites in network -- 15% of our inventory– news, sports, health, arts and entertainment, travel, finance, business, etc. We have massive scale (more than 227mm unique monthly users) nationally and internationally that allow us to target diverse and inclusive segments both via data segments, contextually, and through our emerging predictive segments. We

Sizzle Reel:

https://drive.google.com/file/d/1diH66Mm3ZWZl_4Wkd8-HR-s9b4Z33aIF/view?usp=sharing

Case Studies (download):

Testimonials:

Measurement:

Most of our core measurement, viewability guarantees and insights stems from our Nativo platform . That said, we also have a full insights team that enables us to connect to just about any 3p measurement offering from Dynata to Millward Brown to NPS to Attain (to track spend for retail campaigns).

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Relevant advertising categories:

Partnerships with other media / publishers: