Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Rolling Out’s mission is to authentically spotlight and elevate Black culture and the people shaping what’s next, while helping brands earn trust and drive real impact through culturally fluent storytelling, talent, and experiences across digital, social, OTT, and live platforms.
Unique Point of Difference:
Rolling Out is a culture authority with the credibility to earn attention and the infrastructure to deliver outcomes. What makes us unique is simple: we don’t market to Black culture, we come from it. Our storytellers and creators live the culture we report on, so brand integrations feel native, not performative, and that’s exactly why our audience trusts us and responds.
We pair that trust with real scale and execution power: 30M monthly digital reach, 50M annual social reach, 150K email subscribers, and 200+ virtual and IRL events, supported by a 20,000 sq. ft. creative campus for video, design, photography, and podcasting. Our audience is predominantly African American (95%), with strong concentrations among 18–35 (45%) and 36–55 (41%), representing both cultural influence and purchasing power.
Most importantly, we’re built to activate brands quickly with clear deliverables. Rolling Out offers sponsor-ready, culture-driving tentpoles (ex, Sisters With Superpowers, RIDE Con, My City My Sound) and turnkey packages that scale from “moment” to “domination,” including 200K minimum digital amplification, 500K platform amplification, and 1M+ guaranteed impressions for signature campaigns. If you’re looking to show up in culture with credibility, creative excellence, and measurable reach, Rolling Out is built for that assignment.
Type of media company:
Digital, Video, Audio, Print, Podcast, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs, Other_type_media_cia
Rolling Out website, CTV, and OTT
Digital ad inventory where programmatically delivered advertisements are accepted:
RollingOut.com and RollingOut.live
Focused segment:
Black
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 95%
Hispanic: 0%
Mixed Race: 5%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Polls and research studies.
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 55%
Male: 45%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 45%
29-44 (Millennials): 41%
45-60 (Gen X): 14%
61+ (Boomers): 0%
Markets Where Media is Distributed:
National
Ownership:
Black
Certifications:
MBE: Minority Business Enterprise
Media Kit (download):
You can find our extensive media kit on Rollingout.com. Scroll to the bottom of the page and click media kit. It is available for download.
Scale/Reach:
25M Monthly Digital Reach (across our media platforms) 1.5M Monthly Unique Visitors (rollingout.com)
Case Studies (download):
Testimonials:
Measurement:
N/A
Partnership and Sponsorship Opportunities Available:
sisters with superpowers ride con live your dare peace & purpose passport my city, my sound
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other
Partnerships with other media / publishers:
Radio partnerships