Member Participant
Main Contact:
Website:
Mission Statement:
THE SHADE ROOM is the pulse of culture, with the most reach and engagement in the U.S., our impactful numbers speak for themselves! We are more than just a hashtag, with 2.1 billion in weekly reach, 3.5 billion engagements annually! We’ve created a space for expression and discussion of what’s new right now. We cover it all, original shows from your favorite creators, celebrity interviews, sports highlights and hard-hitting investigative journalism — TSR is like the living room meet up after the cookout with friends while sipping Kool-Aid
from a wine glass. You’ll always walk away
refreshed and informed.
Unique Point of Difference:
At the core of our identity lies social media, which is our primary DNA. Our distinct focus on the black social community sets us apart from other publishing companies that place greater emphasis on websites, terrestrial radio, audio, or linear platforms. It is on social media where the audience is most active and engaged, and therefore, we prioritize it above all else. Our leadership and impact on social media sets us apart and makes us stand out from the rest.
Type of media company:
Video, Content Integration, Digital
Programatic Ready: DSP, SSP, Other
Focused segment:
Black, Multicultural
Ownership:
Black, Women
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Scale/Reach:
Total Reach: 1.9B Monthly Video Views, 61MM combined social Reach, 3MM Website Users Percentage audience reach by consumer target segment: 78% Black (91% Black adults on Social), 72% Millennials, 65% Female.
Sizzle Reel:
Testimonials:
Measurement:
The Amazon Amp Lift study is attached above.
Partnership and Sponsorship Opportunities Available:
Original Content Sponsorship Brande Content Creation Integration In Original Content Influencer/Creator Content Live event experiential