Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Our mission is to amplify Black culture through unfiltered news, creative storytelling, and authentic conversations that
empower our community. By telling our stories in bold, innovative ways, we are committed to reporting the unfiltered
truth while connecting Black American culture with the global African diaspora.
Unique Point of Difference:
At the core of our identity lies in being social media company first, it's our DNA. Our distinct focus on multicultural social
communities sets us apart from other publishing companies that place greater emphasis on websites, terrestrial radio,
audio, or linear platforms. It is on social media where the audience is most active and engaged, and therefore, we
prioritize it above all else. TSR has 3x the engagement of the average publishing company we have influencer level
touch with a census level reach.
Type of media company:
Digital, Video, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
GAM 360 Raptive Tech Stack
Digital ad inventory where programmatically delivered advertisements are accepted:
TheShaderoom.com
Focused segment:
Black, Multicultural
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 71%
Hispanic: 5%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 22%
Other: 2%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Quantcast and API from Tech Platforms.
Percentage of audience that identifies as LGBTQ+:
5%
Percentage of audience that identifies as Veterans:
5%
Primary Gender Audience:
Female: 40%
Male: 60%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 14%
29-44 (Millennials): 36%
45-60 (Gen X): 34%
61+ (Boomers): 16%
Markets Where Media is Distributed:
National
Ownership:
Black, Women
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
https://theshaderoom.com/media-kit/
Scale/Reach:
Total Reach: 1.9B Monthly Video Views, 61MM combined social Reach, 3MM Website Users Percentage audience reach by consumer target segment: 78% Black (91% Black adults on Social), 72% Millennials, 65% Female.
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Amazon Brand Lift Study 78% of consumers consider buying products after seeing Black voices discuss them online 82% of Black audiences want brands to listen, respond, and be authentic. 89% Associate Black Culture with authenticity, creativity and influence.
Partnership and Sponsorship Opportunities Available:
Original Content Sponsorship Brande Content Creation Integration In Original Content Influencer/Creator Content Live event experiential
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Government/Public Sector/Political, Insurance, Network Entertainment, Pharmaceutical, Retail, Telecom
Partnerships with other media / publishers:
Raptive Culture Genesis Rembrand