Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
We are a digital advertising technology company specializing in connecting brands and agencies with the diverse Asian-American audience. Undertaking the most challenging multicultural marketing assignments, we assist our customers with a full range of media buying and optimization services and offer access to the highest quality Asian-American inventory at scale, including KakaoTalk, a leading Asian messaging platform.
Unique Point of Difference:
We source premium inventory through direct publisher deals and open exchanges, leveraging top demand-side platforms and industry-standard ad tech capabilities. We offer comprehensive managed services, handling all aspects of digital media buying and optimization, and provide exclusive programmatic supply options for clients with in-house capabilities. Our ad tech solutions offering spans from supply-side inventory monetization platform and video ad server to custom demand-side buying platform.
Type of media company:
Digital, Video, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
Magnite Pubmatic Admaru
Digital ad inventory where programmatically delivered advertisements are accepted:
worldjournal.com hani.co.kr chosun.com donga.com hankyung.com chinatimes.com joongang.co.kr kakaotalk app
Focused segment:
Asian, Multicultural
Percentage of Audience Reach by Segment:
Asian: 80%
Black: 0%
Hispanic: 0%
Mixed Race: 20%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Publisher-side data
Percentage of audience that identifies as LGBTQ+:
2%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 49%
Male: 47%
Transgender: 2%
Non-Binary: 2%
Audience Reach by Age:
18-28 (Gen Z): 18%
29-44 (Millennials): 25%
45-60 (Gen X): 32%
61+ (Boomers): 25%
Markets Where Media is Distributed:
National
Ownership:
Asian
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Detailed information on premium endemic media available upon further conversation. (audience demographic data and placement details)
Scale/Reach:
100 MM video (in-stream, accompanying content, and outstream) impressions 500 MM display impressions
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
K-pop event sponsorships available.
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, CPG, Government/Public Sector/Political, Healthcare, Insurance, Travel/Hospitality
Partnerships with other media / publishers: