Member Participant

MediaCo

Main Contact:

Renee Mizrahi

9177449161

Additional Websites:

Mission Statement:

MediaCo is a brand and content company reflecting, informing, and amplifying communities through culture, news, and entertainment.

Unique Point of Difference:

MediaCo is committed to serving the engaged multicultural consumer who accounts for almost half of U.S. economic growth.
We are content creators, aggregators and distributors, passionately serving the New America.

Minority-owned, minority targeted,

We are Multicultural media.

Type of media company:

Digital, Video, Audio, Radio, Cable TV, Linear TV, Terrestrial Audio, Content Integration, Other_type_media_cia

Platforms currently used to enable programmatic advertising:
Freewheel, The Trade Desk, Magnite, Xander, Publica

Digital ad inventory where programmatically delivered advertisements are accepted:
N/A

Focused segment:

Hispanic

Percentage of Audience Reach by Segment:

Asian: 10%
Black: 40%
Hispanic: 50%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Nielsen, MRI

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 50%
Male: 50%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 5%
29-44 (Millennials): 65%
45-60 (Gen X): 25%
61+ (Boomers): 5%

Markets Where Media is Distributed:

National

Ownership:

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

Digital – 13 million uniques Linear – Access to 60 million TV households

Case Studies (download):

Testimonials:

Measurement:

Nielsen, comScore, MRI
N/A

N/A

Partnership and Sponsorship Opportunities Available:

360-degree approach to super serving the U.S. Hispanic and African American market

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Cultural Heritage & Identity

Relevant advertising categories:

Network Entertainment

Partnerships with other media / publishers: