Member Participant

iQiyi

Main Contact:

Adam Xia

8174376706

Website:

Mission Statement:

We aspire to become a technology based entertainment giant that brings fun and joy to people and their families.

Unique Point of Difference:

In contrast to traditional OTT or user-generated content platforms, iQIYI primarily focuses on original productions. This ensures brand partners can feel confident in iQIYI’s commitment to brand safety. Additionally, advertisers can reach a unique audience exclusive to the iQIYI platform, as we own and produce our content in-house.

iQIYI is committed to deliver top-notch entertainment to our audiences by producing exclusive, high-quality content. This allows brand partners the freedom to handpick the content that aligns with their brand values and reaches their target demographics effectively.

Additionally, iQIYI continues to introduce new and innovative way for advertiser and brand partners to maximize their brand exposure, such as in person concerts, VIP membership partners, marketing events and etc.

We offer programmatic availability and accept both in-language and English creative assets.

Type of media company:

Video, Cable TV, Content Integration

Platforms currently used to enable programmatic advertising:

Google, Pubmatic, Xandr, Magnite

Digital ad inventory where programmatically delivered advertisements are accepted:

N/A

Focused segment:

Asian

Ownership:

Asian

Certifications:

Media Kit (download):

Our advertising solution include 3 parts:
Standard ads (3rd party tracking)
Customize contents (Movie, Drama, Heritage Festival campaign or produce original shows exclusive for advertiser)
Integrated marketing (Celebrities resources)
We offer programmatic availability and accept both in-language and English creative assets.

Scale/Reach:

MAU 7M Weekly preroll avails: 1.5 M

Testimonials:

Measurement:

For standard ads, we accept 3rd party tracking tags. VCR, CTR
Our 15s preroll benchmark VCR is 89% CTR varies by different placements from 1%-8%

Please refer to case study

Partnership and Sponsorship Opportunities Available:

We have our original shows sponsor opportunity every month. Every Heritage festival, iqiyi will have exclusive sponsor opportunities for advertiser to celebrate together, such as: LNY, AAPIHM, MoonFestival, etc. iQiyi also collaborate with advertisers to produce original shows exclusively for the brands