Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
We aspire to become a technology based entertainment giant that brings fun and joy to people and their families.
Unique Point of Difference:
In contrast to traditional OTT or user-generated content platforms, iQIYI primarily focuses on original productions. This ensures brand partners can feel confident in iQIYI’s commitment to brand safety. Additionally, advertisers can reach a unique audience exclusive to the iQIYI platform, as we own and produce our content in-house.
iQIYI is committed to deliver top-notch entertainment to our audiences by producing exclusive, high-quality content. This allows brand partners the freedom to handpick the content that aligns with their brand values and reaches their target demographics effectively.
Additionally, iQIYI continues to introduce new and innovative way for advertiser and brand partners to maximize their brand exposure, such as in person concerts, VIP membership partners, marketing events and etc.
We offer programmatic availability and accept both in-language and English creative assets.
Type of media company:
Video, Cable TV, Content Integration
Google, Pubmatic, Xandr, Magnite
Digital ad inventory where programmatically delivered advertisements are accepted:
N/A
Focused segment:
Asian
Percentage of Audience Reach by Segment:
Asian: 80%
Black: 5%
Hispanic: 10%
Mixed Race: 5%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
User Survey every year
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 65%
Male: 35%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 35%
29-44 (Millennials): 40%
45-60 (Gen X): 20%
61+ (Boomers): 5%
Markets Where Media is Distributed:
National
Ownership:
Asian
Certifications:
Media Kit (download):
Our advertising solution include 3 parts:
Standard ads (3rd party tracking)
Customize contents (Movie, Drama, Heritage Festival campaign or produce original shows exclusive for advertiser)
Integrated marketing (Celebrities resources)
We offer programmatic availability and accept both in-language and English creative assets.
Scale/Reach:
MAU 7M Weekly preroll avails: 1.5 M
Case Studies (download):
Testimonials:
Measurement:
Please refer to case study
Partnership and Sponsorship Opportunities Available:
We have our original shows sponsor opportunity every month. Every Heritage festival, iqiyi will have exclusive sponsor opportunities for advertiser to celebrate together, such as: LNY, AAPIHM, MoonFestival, etc. iQiyi also collaborate with advertisers to produce original shows exclusively for the brands
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers:
Netflix, Disney, Viki all buy contents from iQiyi