Member Participant

MAX (Music Audience Exchange)

Main Contact:

Rosemary Waldrip



Mission Statement:

Music is the universal language of humanity, but brands have not been able to maximize the full potential of its value through traditional media or sponsorship options. MAX helps brands break through the noise with direct brand x artist partnerships that drive culture and ROI. With billions of fan data points, we’ve analyzed and organized a limitless possibility of addressable, customizable music audiences to reach diverse growth audiences. And, we’ve built the first and only platform of its kind that integrates brands into artists’ owned channels across digital, social, and live shows.

Unique Point of Difference:

Built to perform - our programs go beyond giving brands the cultural cache of working with musicians -- every campaign is designed to drive specific marketing objectives & KPIs like Awareness, Brand Lift, CRM Data, Digital Engagement, Experiences, etc.

Data-Driven Artist Matching - Billions of Fan Data Points + AI-driven Insights to match by Demographics, Psychographics, Behavioral Insights, Buying Patterns, Brand Preferences

Artist influence & Authentic storytelling - Direct partnerships with artists who have high influence & engaged audiences- full production team for crafting custom storytelling concepts that authentically integrate the brand

Premium digital content - full production team specializing in artist x brand content; runs on & promoted through artist channels

First-to-Market mobile integrations @ live shows - proprietary tool (SET.Live) is used by thousands of artists artists as mobile extension of the show; 100% ownable, brandable asset

1st party Data capture + retargeting - lead capture for 1st party CRM data shared between artist & brand

Type of media company:

Audio, Video, Content Integration, Digital

Programatic Ready:

Focused segment:




Media Kit (download):

Our MAX Artist Matching Engine™ has over 200 demographic, psychographic, and behavioral fanbase attributes which can be used by brands to identify artists that appeal to diverse target audiences. Searchable/customizable audience attributes include: age, gender, ethnicity, language/acculturation level, LGBTQIA+ alignment, etc.

Each campaign is customized to the client’s objectives and target audience, with content amplified to the target audience in different ways based on the recommended platforms’ capabilities. The media channels most often used are online video, streaming audio, and social media. Targeting can include ethnicity, and custom lookalike audiences.

As long standing members of AIMM, we are committed to creating opportunities for our clients that are more inclusive and reflective of diverse segments. MAX also maintains and promotes a year-round initiative that helps brands align with and amplify diverse voices in music through their marketing. (


Everything scales up and down with the artist popularity and size of audience reached (impressions) increasing with the budget.


​​MAX accepts 3rd party tags where they can be implemented by the media platform. MAX 3rd party Measurement Providers: DoubleVerify: This 3rd party provider helps us guarantee brand safety with the use of their monitoring and blocking solutions. They also help ensure a high viewability % held to IAB standards. So we can accurately report that ad messaging is put in front of actual users in a brand safe environment. MOAT: This 3rd party user also provides a brand safe environment for advertisers as well as making sure ads are seen by real people. They also go beyond the baseline of verification allowing ads to be placed on specific websites or devices to ensure a real person interacts with your ad. They also provide extensive analytics into your campaign, creative, placements, URLs, and more so you can effectively decide the success of your campaign and provide future optimization tactics.
Each campaign is structured to achieve the agreed upon goals. With that said, our engagement campaigns usually far exceed industry benchmarks for engagement.

Speaking directly to sales results, in a past CPG partnership that integrated into 2,000+ Walmart stores, the partner agency was able to tie our performance/results directly into their MMA modeling to show a more than 9% sales lift compared to other brands and before/after during the life of our promotion at participating retailers. KANTAR/MILLWARD BROWN BRAND SENTIMENT LIFT STUDIES: Speaking to indirect sales indicators like purchase intent and favorability, two of our well known active beer and auto partners commissioned 3rd party studies. The results of the more recent beer study in particular came back with some pretty incredible insights into the efficacy of MAX's creative content. STUDY HIGHLIGHTS: · Content Likability - Nearly 50% higher than benchmark for beer ads · Brand Awareness - 36.8% increase (from 35% to 72%) · Brand Favorability - 8.7% increase (from 39% to 47%) · Purchase Intent - 14.4% increase (from 29% to 43%) More results/studies available upon request.

Partnership and Sponsorship Opportunities Available:

Thousands of evergreen opportunities for artist partnership + content + live show integrations. Customizable tentpole artist partnership opportunities for: 2024 - AAPI Month, Black Music Month, Pride Month, Hispanic Heritage Month, etc. 2025 - Black History Month, Women's History Month, etc. 1,000+ live shows/month - wide variety of artists/audiences for brand integrations.