Member Participant

Mirror Digital

Main Contact:

Sheila Marmon

917-207-2010

Mission Statement:

Where connections drive performance.
“Our vision is to be a change agent in creating a world that is inspired by human connection and provides access, opportunity, and fair-value for a myriad of stories, innovations, and ideas. At Mirror Digital, we believe in the power of independent voices.”

Unique Point of Difference:

Mirror Digital is a platform of culture-led creators that help leading brands reach today’s fastest-growing consumer segment — the inclusive market. Mirror Digital has mastered connecting content, clients, and consumers to an in-demand network of endemic Publishers Platforms with Creator-Led Storytelling. With our digital media solutions we deliver activations that generate revenue, increase consumer engagement, and center (rather than appropriate) culture.

Type of media company:

Digital, Video, Audio, Podcast, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs

Platforms currently used to enable programmatic advertising:
SSP = Adx DSP = multiple

Digital ad inventory where programmatically delivered advertisements are accepted:
Sample list of partners: ambrosiaforheads.com hbcubuzz.com fashionbomddaily.com nyota.com thetable.com watchtheyard.com

Focused segment:

Asian, Black, Hispanic

Percentage of Audience Reach by Segment:

Asian: 10%
Black: 40%
Hispanic: 40%
Mixed Race: 10%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Publisher data.

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 60%
Male: 40%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 65%
29-44 (Millennials): 25%
45-60 (Gen X): 10%
61+ (Boomers): 0%

Markets Where Media is Distributed:

National

Ownership:

Black, Women

Certifications:

NMSDC: National Minority Supplier Development Council, WBENC: Women's Business Enterprise National Council, MBE: Minority Business Enterprise, SBE: Small Business Enterprise, WBE: Women Business Enterprise

Scale/Reach:

40MM+ Unique Multicultural Monthly Visitors

Testimonials:

Measurement:

We use the data providers that are available in GAM, DV360 and Basis.
We guarantee and deliver impressions in full

Our Brand Lift studies typically show double digit increases across key metrics. We are not able to disclose specific partners or results.

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Beauty, Fashion & Lifestyle, Travel & Experiences, Cultural Heritage & Identity, Innovation & Technology

Relevant advertising categories:

Automotive, CPG, e-Commerce, Financial, Insurance, Retail, Telecom

Partnerships with other media / publishers: