Member Participant

NGLmitú

Main Contact:

Joe Bernard

917 749-7514

Mission Statement:

We are NGLmitú. No one has our REACH, AUTHENTICITY & ENGAGEMENT connecting U.S. Latinos where we're at today. NGLmitú was created to serve the 200% generation — 100% Latino, 100% American. This group of 37 million U.S.-born Latinos grew up without media that authentically reflected their experiences. As the #1 most engaged digital and social community for U.S. Latinos, we reach over 15 million consumers who engage with our content 6X more than the industry average. Guided by trends and cultural insights, our strategy is rooted in a consistent and authentic dialogue with our community. This deep connection has earned us the trust of both our audience and Fortune 500 brands looking to meaningfully connect with U.S. Latinos. Our end-to-end offerings span ad networks, social media, content studios and programmatic.

Unique Point of Difference:

No one engages this audience more authentically because we ARE the audience. We are the platform for their stories and voices to be seen and heard.

(1). AUTHENTICITY:
mitú is #1 in Social for U.S. Hispanics - an engaged audience of 15M followers across owned & operated social brands and influencer relationships.

(2). REACH:
124M monthly impressions across hundreds of content posts.

(3). ENGAGEMENT:
6X more engagement with our content vs. industry benchmarks.

(4). EXCLUSIVE YOUTUBE INVENTORY:
Video inventory across partner reserve channels in music, entertainment, lifestyle and comedy - inventory ONLY offered by us.

(5). CTV:
Massive Latino Scale on CTV In Spanish and English - 300M monthly inventory.

(6). SCALE:
#1 In Video* (21.8M) reaching more than 75% of all U.S. Latinos online. * (Comscore: Sept 2024).

(7) PROGRAMMATIC:
NGLmitú inventory is available through all major SSP's and DSP's. We represent inventory across numerous outlets on the WEB, on CTV devices and on Youtube.

Type of media company:

Digital, Video, Audio, Content Integration

Platforms currently used to enable programmatic advertising:

NGLmitú inventory is available through all major SSP's and DSP's.

Digital ad inventory where programmatically delivered advertisements are accepted:

NGLmitú represents inventory across numerous outlets on the WEB, on CTV devices and on Youtube.

Focused segment:

Hispanic

Ownership:

Certifications:

Scale/Reach:

1. SCALE: #1 In Video +21M* Reaching More Than 75% of ALL US Latinos Online. *(Comscore Sept 2024). 2. SOCIAL: mitú is #1 in Social for U.S. Hispanics - An engaged audience of 15M followers across owned & operated social brands and influencer relationships. REACH: 124M monthly impressions.

Testimonials:

Measurement:

NGLmitú understands the importance of audience insights and measuring the effectiveness of creative and content. It's what fuels our content creation and industry-leading engagement rates. Enter mitúLytics (powered by Hyperlytics): * Leveraging our vast social community of 15 Million+ engaged Latinos * Offering unparalleled access to real-time feedback & cultural insights * Empowering your brand to connect with this diverse and dynamic audience on a deeper level 1. Pre-Flight Evaluation via Pre-Launch Ad Testing: Optimize your multicultural creative with VIDEOTAPE, an AI-integrated solution combining quantitative benchmarking and qualitative feedback from mitú's audience panel. Comprehensive reporting in 5 days. 2. In-Flight Evaluation via Campaign Measurement: Measure the success of in-market campaigns through brand lift and content effectiveness studies. 3. Anytime Market Insights: Custom market research specific to your brand, category or audience target.
NGLmitú accepts a variety of 3rd party measurement, including guarantees with some partners.

Partnership and Sponsorship Opportunities Available: