Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Prisa Media, a Hispanic minority focus company, is one of the leading digital publisher specializing in reaching its 18 millions users that are interesting in engaging with four key passion points: Sports, Music, Lifestyle/Entertainment and Gaming. This allows us to deliver a highly qualified audience across multiple touchpoints, including engaging content, display advertising, digital audio, original video, and programmatic advertising.
PRISA Media USA has a unique branded content studio called La Factoría, a multidisciplinary team of storytellers, marketers, creatives, designers and producers who work together to create the best Hispanic branded initiatives.
Prisa Media USA has a total of 50 O&O sites include prestigious and well-known brands among Hispanics, such as EL PAIS, AS.com, Los40USA and MeriStation.
Unique Point of Difference:
Prisa Media unique value proposition is that as a Hispanic publisher, we offer brands the opportunity to engage with our content and 1st party data all with a large reach and scale.
Type of media company:
Digital, Video, Audio, Content Integration
Focused segment:
Hispanic
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 0%
Hispanic: 85%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 15%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Comscore
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 46%
Male: 54%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 24%
29-44 (Millennials): 41%
45-60 (Gen X): 25%
61+ (Boomers): 10%
Markets Where Media is Distributed:
National
Ownership:
Hispanic
Certifications:
Media Kit (download):
Scale/Reach:
Prisa Media reaches 19 million Latinos
Sizzle Reel:
Case Studies (download):
Measurement:
Partnership and Sponsorship Opportunities Available:
Prisa Media has achieved growth and elevate equity in the marketing and advertising industry through strategic inclusive actions that will increase diverse talent representation. We offer brands unique branded content opportunities within our content Studio La Factoria as well as Sponsorship opportunities within our Tentpole events throughout the year specially sports, music and lifestyle/entertainment.
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: