Member Participant
Main Contact:
Website:
Mission Statement:
Cultural Accelerator Marketplace (CAMP) is programmatic Multicultural Marketplace for advertisers across all verticals looking to identify and target multicultural and diverse audiences. CAMP is built from diversity-owned or classified publishers. CAMP utilizes best-in-class technology and data to build diverse audiences to deliver superior campaign performance across channels with premium inventory. There are five diverse targets in CAMP which includes Black, Hispanic, Asian, LGBTQ, and disabled.
Unique Point of Difference:
• The CAMP PMP powers the programmatic landscape with future-proofed, first-party audience, contextual, and cognitive data through curated publishers to reach diverse audiences
• First of its kind programmatic multicultural marketplace will drive value, performance and efficiency, with open exchange comparable pricing.
• Data sets are refreshed in real-time with multiple levels of brand safety applications
• Scale through 400+ Direct to Publisher Relationships (diverse owned, either certified or classified)
• All multicultural segments with an overlay of 250 audience identifiers
• The Cultural Inclusion Accelerator's Diverse Media Multiplier™ (DMM) measures the potential lift in affinity, trust, and potential sales generated by diverse targeted media publishers in relationship to non-diverse targeted/owned media. DMM provides buyers with a connection and performance predictor to optimize their buys.
Type of media company:
Digital
Programatic Ready: SSP
Focused segment:
Asian, Black, Hispanic, LGBTQ, People with Disabilities, Multicultural
Ownership:
Women
Certifications:
WBENC: Women's Business Enterprise National Council
Media Kit (download):
Scale/Reach:
• Total Reach: 11 million+
Sizzle Reel:
Testimonials:
Measurement:
Reports to come.
Partnership and Sponsorship Opportunities Available: