Member Participant
Main Contact:
Website:
Mission Statement:
Sabio’s mission is to build a more inclusive media ecosystem where every voice is represented. A leading Adtech company and CTV and OTT advertising platform, Sabio drives impactful results using proprietary data and insights for general market and multicultural campaigns. Sabio provides brands, agencies, and partners with a deep understanding of today's diverse mass market using managed and programmatic ad solutions.
Unique Point of Difference:
Sabio leverages mobile (device) and CTV streaming data from more than 1 billion device IDs to deliver audiences at scale. Leveraging Sabio’s proprietary 80 million household graph, brands can reach exclusive and precise audience segments.
Sabio recently launched “Creator Television”, its owned-and-operated FAST Channel, bringing the biggest stars in social video to the TV screen. Distributed globally on Plex, the channel spotlights creators of diverse backgrounds, amplifying authentic stories and connecting brands to engaged audiences.
-Managed Service + Programmatic Ad Solutions
-Proprietary Tech Built for CTV Efficiencies
-Dedicated Customer Service / Full Service
-Innovative Creative Studio (Creative and Language Offerings)
Type of media company:
Video
Sabio allows programmatic advertising on all platforms.
Sabio provides a wide range of apps in the Connected TV, OTT, and Mobile App environments where programmatic channels are accepted.
Focused segment:
Multicultural, Customizable
Ownership:
Asian
Certifications:
NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise
Media Kit (download):
Scale/Reach:
Sabio reaches U.S. audiences on CTV, OTT, and mobile via direct partnerships. Sabio’s total reach ecosystem comprises 280M unique mobile devices and 110M unique CTV devices. Mobile and CTV devices are matched and distilled into a privacy-compliant proprietary 80M household graph reaching 70% of total US CTV households. Source: Sabio's own proprietary technology platform, Sabio Ad Manager (SAM)
Sizzle Reel:
Case Studies (download):
Measurement:
Brand Lift Study: A top brand in the QSR Vertical leveraged Sabio to generate and increase awareness of its loyalty app launch and drive app downloads and usage to three key target segments (General Market, Hispanic, African Americans). App Science® measured brand intent lift to download the loyalty app via a mobile survey and custom bilingual creative. The campaign resulted in a 249% Significant Intent Lift among African Americans and 224% Significant Intent Lift among the General Market. The brand study measured a campaign positive lift for “Definitely Will download Loyalty App” amongst target segments at 99% Confidence Interval. App Science® utilizes a 1:1 Match Exposure to those who have seen the ad within its proprietary 80MM HH Graph. There was a total of 250 responses, 128 Exposed and 122 Control. The P-Value Set at 0.01 allows for a 99% confidence level in significant positive lift after ad exposure – if null hypotheses are disproven.
Partnership and Sponsorship Opportunities Available:
Inventory is built via direct managed service partnerships and programmatic working with agencies and holding companies. Sabio provides mass, agnostic CTV reach for all audiences across 80M households, which is 70% of all streaming households (all TV manufacturers and OEMs). Sabio makes it seamless for brands and agencies to activate reach plays and/or contextual alignment as part of upfront and scatter incremental buys. Full transparency and site-lists are always included. Sabio’s creative studio is available per campaign in a variety of languages. Creator Television (Creator TV) is Sabio’s newest owned-and-operated (O&O) content network. Creator TV, streaming globally on Plex, highlights authentic programming that better reflects today’s diverse world. Sabio partners with top social stars from the creator economy, extending and bringing original programming via FAST platforms.