Member Participant

Sabio

Main Contact:

Liz Blacker

305-987-6964

Mission Statement:

Sabio’s mission is to enhance diversity in the media ecosystem by providing brands, agencies, and partners with a deep understanding of today's diverse mass market. A leading CTV and OTT advertising platform, Sabio was built to help brands reach, engage, and validate global streaming audiences. With data fidelity at its core, Sabio’s proprietary technology drives impactful results, engagement, and media investment in a privacy-safe environment.

Unique Point of Difference:

Proprietary Tech Built for CTV Efficiency
Precise Audience Targeting at Scale (55MM+ CTV Household Reach)
Dedicated Customer Service
Innovative Creative Studio
Diverse Audience Expertise

Type of media company:

Video

Platforms currently used to enable programmatic advertising:

Sabio allows programmatic advertising on all platforms.

Digital ad inventory where programmatically delivered advertisements are accepted:

Sabio provides a wide range of apps in the Connected TV, OTT, and Mobile App environments where programmatic channels are accepted.

Focused segment:

Multicultural, Customizable

Ownership:

Asian

Certifications:

NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise

Scale/Reach:

Sabio reaches U.S. audiences on CTV, OTT, and mobile via direct partnerships. Sabio’s total reach ecosystem is comprised of 280M mobile unique devices and 110M CTV unique devices. Mobile and CTV devices are matched and distilled into a privacy-compliant proprietary 55M households graph reaching 48% of total US CTV households. Source: Sabio's own proprietary technology platform, Sabio Ad Manager (SAM)

Measurement:

Sabio is an agnostic partner and integrated into major measurement platforms including but not limited to: its sister company App Science®, DoubleVerify, IAS, DCM, VideoAmp, Samba TV, FSQ, Innovid, Dynata, Kantar Millward Brown, Nielsen, DISQO, comScore, Attain, TVision, Lucid, Branch, InMarket, Flashtalking Arrivalist, Adelaide, MarketCast, Moat (Oracle), Crossix. App Science® is an audience measurement solution that combines mobile and CTV data to provide advertisers with rich insights and campaign intelligence. As Sabio’s preferred media measurement, App Science® provides analytics powered campaigns to validate audience reach and campaign performance. Sabio continues to integrate new partners and will work with a client’s preferred partner to complete any certification or integration for a partner not yet integrated.
Sabio offers viewability, fraud, brand safety, video completion rate (VCR) and click-through rate (CTR) guarantees.

Sabio x App Science Brand Lift Study Objective A top brand in the QSR Vertical leveraged Sabio x App Science® to generate and increase awareness of Loyalty App Launch and drive app downloads & usage of Loyalty App to 3 key target segments (General Market, Hispanic, African Americans) Measure Brand Intent Lift to download Loyalty App Mobile Survey + Custom Bilingual Creative Results 249% Significant Intent Lift African-Americans 224% Significant Intent Lift General Market Brand Study measured a campaign positive lift for Definitely Will download Loyalty App amongst target segments at 99% Confidence Interval. 1.3% Overall Mobile Response Rate 1.8% AA Mobile Response Rate 1.0% HM Mobile Response Rate 1.3% GM Mobile Response Rate Methodology App Science® utilizes a 1:1 Match Exposure to those who have seen the ad within our proprietary 55MM HH Graph. Respondents: There was a total of 250 responses, 128 Exposed and 122 Control P-Value Set at 0.01 allowing for 99% confidence level in significant positive lift after ad exposure – if null hypothesis are disproven.

Partnership and Sponsorship Opportunities Available:

2024/2025 Content + Inventory Lineup Inventory is built via direct managed service partnerships working with agencies and all hold cos. Sabio provides mass, agnostic CTV reach for all audiences across 55M plus households (all TV manufacturers and OEMs). Sabio has made it seamless for brands and agencies to activate reach plays and/or contextual alignment as part of upfront and scatter buys. Full transparency and site-lists are always included as is creative when relevant per campaign in a variety of languages. Creator Television (Creator TV) is Sabio’s newest Owned & Operated (O&O) content platform - launching Q1 2025. Creator TV will be the first intentional FAST channel made up of diverse creators in the US to start. This new Sabio offering aims to increase representation by curating authentic programming which better reflects today’s diverse world. Sabio partners with top social stars from the creator economy, extending and bringing original programming via FAST platforms.