Member Participant
Main Contact:
Website:
Mission Statement:
AspireTV is the Black culture, life & style destination created by the culture, for the culture; engaging lifestyle enthusiasts with a personal invitation to, “see yourself here.” The network is currently a corporate member of the Georgia Minority Supplier Development Council (GMSDC) and ANA’s Alliance for Inclusive and Multicultural Marketing coalition (AIMM) and remains minority operated and targeted; 95% of the aspire management team are Black women, led by Angela Cannon, SVP Multicultural Networks, General Manager-aspireTV. AspireTV’s commitment to empowering Black and BIPOC communities includes strategic brand extensions, aspireMKTPLC and aspireTV Studios. Inspired by Founder Earvin “Magic” Johnson’s long history of fostering economic development, aspireMKTPLC encourages our national audience to shop with purpose using our robust directory of Black-owned businesses. AspireTV Studios is a purpose-driven business development strategy committed to supporting a more diverse and equitable creative supply chain. aspireTV recently entered into a production partnership with EMMY nominated Sunwise Media to develop and produce new original programming. Together with Sunwise Media, a certified Minority Business Enterprise (MBE), aspireTV Studios will continue to source and connect advertisers with diverse owned media representation, content creation, full-service production and distribution across cable, satellite and streaming platforms targeting Black and BIPOC audiences.
Unique Point of Difference:
Interest in aspireTV is fueled by its authentic variety of Black culture, life & style programming. Female Viewer: “I love how there is a good mix of celebrity and non-celebrity content. There are lifestyle shows, cooking, fashion, reality shows, movies, HBCU content and so much that I personally enjoy! This channel seems to have everything in one place which I also really love and appreciate." – F, 25-39“. Male Viewer: “Aspire is doing it differently. It isn't BET, or OWN, it is its own thing. It represents Black people and Black culture in a positive light, and appears to reinforce Black values, which I think is something other networks miss” – M, 25-39”. Source: 2023 aspireTV Black Culture & Urban Lifestyle TV Study
Type of media company:
Video, Cable TV, Linear TV, Content Integration
Programatic Ready:
Focused segment:
Black
Ownership:
Certifications:
Media Kit (download):
Scale/Reach:
aspireTV linear cable (32M national distribution); aspireTV Life FAST Channel (Xumo, Pluto); aspireTV+ SVOD Channel (Amazon)
Testimonials:
Measurement:
See Case Studies
Partnership and Sponsorship Opportunities Available:
Added value and paid options include: Category Exclusivity Brand Integration Virtual Postproduction Integration Product Placement On-air Branded Tune-ins Lower Thirds Experiential Activations Digital & Social Media Extensions Lift & Engagement Research Studies Press & PR Extensions/Campaigns