Member Participant

aspireTV

Main Contact:

Ty Johnson

4049643287

Website:

Additional Websites:

Mission Statement:

AspireTV empowers Black and BIPOC communities by inviting viewers to “See Yourself Here” through culturally relevant and relatable programming that includes cooking, travel, music, comedy, fashion design, home décor and all things HBCU. Showcasing a rich collection of original series, movies, independent films, sitcoms, specials and documentaries, AspireTV reinforces cultural values, lifestyle interests and shared emotions/attitudes that highlight Black life, stories and success. Through strategic brand extensions like aspireTV Studios, a purpose driven business development strategy committed to building and supporting a more diverse creative supply chain and aspireTV +, an SVOD streaming service available on Prime Video, Roku and Xfinity, AspireTV is the go to destination where Black culture comes to life, anytime…anywhere through authentic Black storytelling.

Unique Point of Difference:

Interest in aspireTV is driven by its authentic variety of Black culture, life & style programming. With 88% affinity among Black TV Viewers, aspireTV's unique point of difference is fueled by relevance, relatability, representation and relationship achieved by a balanced mix of celebrity and non-celebrity, scripted and non-scripted, original and acquired programming.

Type of media company:

Video, Cable TV, Linear TV, Content Integration

Focused segment:

Black

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 61%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 25%
Other: 14%

Sources for Percentage of Audience Reach by Consumer Target Segment:

2025 MRI Simmons Spring Doublebase

Percentage of audience that identifies as LGBTQ+:

7%

Percentage of audience that identifies as Veterans:

6%

Primary Gender Audience:

Female: 57%
Male: 43%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 18%
29-44 (Millennials): 36%
45-60 (Gen X): 20%
61+ (Boomers): 24%

Markets Where Media is Distributed:

National

Ownership:

Certifications:

Scale/Reach:

aspireTV linear cable (35M national distribution); aspireTV+ SVOD Channel (Amazon, Roku)

Measurement:

iSpot
aspireTV is not currently Nielsen rated. Lift & Engagement research surveys/studies are available in lieu of rating guarantees.

See Case Studies

Partnership and Sponsorship Opportunities Available:

Added value and paid options include: Category Exclusivity Brand Integration Virtual Postproduction Integration Product Placement On-air Branded Tune-ins Lower Thirds Experiential Activations Digital & Social Media Extensions Lift & Engagement Research Studies Press & PR Extensions/Campaigns

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Creativity & Expression (Art, Fashion, Photography), Cultural Heritage & Identity, Family & Relationships, Social Impact & Community, Innovation & Technology

Relevant advertising categories:

Automotive, CPG, Electronics & Tech, Financial, Healthcare, Insurance, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality

Partnerships with other media / publishers:

Herschend Entertainment/The Harlem Globetrotters for content creation & off-channel marketing Sunwise Media for long form content creation Ze3no Media Group for Black Owned Media Sales Representation