Member Participant
Main Contact:
Website:
Mission Statement:
Unique Point of Difference:
Type of media company:
Video, Content Integration, Digital
Programatic Ready:
Focused segment:
Hispanic
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Originally founded in 2007, Latino AlternativeTV Network is a certified minority-owned and operated media company, serving the Latino community as a content hub, talent incubator and Advocate.
We empower creators from the Latino community to produce content that encompasses themes that resonate most with our audiences including Latino Culture, Latina Empowerment, as well as LGBTQ+ and Afro Latino Pride.
LATV offers a video EVERYWHERE solution that includes linear-through our national cable network, digital video on LATV.com-where we offer our premium inventory, our OTT platform, LATV+, available on all streaming platforms.
LATV represents the Latino Voices Redefining Culture.
Scale/Reach:
Our priority is to provide our advertisers with a high-performance ecosystem that exceeds industry standards for our main KPIs and benchmarks, as a growing network, we have increased our distribution footprint to provide scale across all platforms, we now reach 44 MM Hispanics across our entire ecosystem, from TV to Digital, across own and operated properties and network partners. Based on our distribution expansion LATV is projected to increase reach by double-digit percentages
Measurement:
Partnership and Sponsorship Opportunities Available:
To keep the brands top of mind, LATV offers Greenlight partnership opportunities to co-develop fully customized content. For the 23/24 upfront we will have exclusive opportunities for brands to activate on. We will new content around Sports, Entertainment, Trending News, Music and Female talk shows. Brands are invited to join us in full collaborative mode to tell the stories that matter to this audience authentically. LATV celebrates events and holidays throughout the year, Within each tentpole, we offer various content opportunities that we can activate via all our platforms for partners. As you can see here, we cover everything from Black history month, Earth Day, Pride Month and HHM.