Member Participant
Main Contact:
Website:
Mission Statement:
"At LatiNation Media, our mission is to amplify the voices of the bilingual and bicultural Latino community by delivering authentic, innovative, and impactful storytelling across all platforms. We are dedicated to reshaping narratives, celebrating culture, and creating opportunities that empower the next generation of leaders and creators."
Unique Point of Difference:
Our value proposition :
1. We have a legacy brand that has been around for over 20 years, 20 years of creating content for the young generation of latinos in the US. We serve an audience that feels inspired and motivated by our content to serve the under represented. We provide a voice to the sub segments of our Latino community; Latine LGBTQ+, Women and Afro Latinos by creating custom content for them by them. Our creators mirror the community we service. And with our award winning content we stay committed to serving this unique audience.
2. Due to the nature of our content -directed and produced in our own LA studios, we have generated an audience that doesn't watch or engage with many of legacy Hispanic media giants. Reaching the 2nd and 3rd generation Latinos via all our platforms digitally via Latv.com, Latv streaming and our social influencer network.
3. Because we own the content we produce, we own our studios, we don't outsource our production and therefore bring efficienes to our brand's campaigns by passing on the savings to our clients. We are highly competitive with our media cpms and bring a value added brand lift study as well as offer creative services for our clients with a minimum spend.
Type of media company:
Digital, Video, Audio, Cable TV, Linear TV, Podcast, Content Integration
Equativ, Xandr, OpenX, Pubmatic.
We use Basis as our DSP and Lotame for our DMP
LATV.COM,https://watch.latination.com/
Focused segment:
Hispanic
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Originally founded in 2007, LATV is a certified minority-owned and operated media company, serving the Latino community as a content hub, talent incubator and Advocate. In May 2024, we announced our new umbrella brand LatiNation media to meet the demands of our audience who we found consuming our content beyond the TV screen and into the digital spaces. We are now a Video Everywhere Media company offering TV linear, Streaming through our app, OLV via Latv.com, Social influencer marketing and Creative opportunities such as translation services and more.
We empower creators from the Latino community to produce content that encompasses themes that resonate most with our audiences including Latino Culture, Latina Empowerment, as well as LGBTQ+ and Afro Latino Pride.
Scale/Reach:
Our priority is to provide our advertisers with a high-performance ecosystem that exceeds industry standards for our main KPIs and benchmarks, as a growing network, we have increased our distribution footprint to provide scale across all platforms, we now reach over 170 MM Hispanics across our digital premium network. across own and operated properties and exclusive content partners. November Comscrore 2024
Case Studies (download):
Testimonials:
Measurement:
Please see attachment for case studies above We offer Brand Lift studies for campaigns that are at 8mm impressions and above as added value
Partnership and Sponsorship Opportunities Available:
We have partnered with some exclusive partners to provide new content around Sports, Entertainment, Trending News, Music and Female content. Brands will have access to exclusive content through these partnerships. LatiNation celebrates events and holidays throughout the year, Within each tentpole, we offer various content opportunities that we can activate via all our platforms for partners. We are also open to working with specific tentpole opportunities that our brands want to align with. We launched our exclusive Latino Alternative Storytellers series which can be found in long form and short form on all our platforms. Also when it comes to Sports: Every Friday, the host Francisco X. Rivera, speaks with soccer experts, former professionals, and seasoned coaches, and provide comprehensive updates and analyses of EVERY Soccer League Hispanics care about. This show is tailored for the enthusiastic Latino audience, blending in-depth soccer knowledge with cultural nuances. And of course they review the latest in team stats, player lineups, and injury reports